2nd Generation Collaborative Commerce Poised for Take-off; Industry Veteran Available for Commentary on C-Commerce, Its Benefits, Problems and Explosive Growth.

Business/Technology Editors

TORONTO--(BUSINESS WIRE)--Sept. 25, 2001

Through the failure of 1st generation electronic commerce applications, companies realized that the key to success is not just how well companies operate internally, but how well they share information among trading partners in the extended enterprise. The market realized that B2C approaches can not be force-fit into B2B models and enterprise applications, as they lack the necessary and practical flexibility. What then is the solution to the shortcomings of 1st generation e-commerce?

One answer is collaborative commerce (c-commerce), widely hailed by industry analysts as a major growth industry. What is c-commerce, and what are the benefits and perils of undertaking c-commerce as part of the private exchange? Industry veteran Brian Nickerson, founder of Invensys-spinout Sockeye Solutions and a c-commerce guru, can discuss these and other important issues such as:

-- What are the industry trends and pain points that led to c-commerce?

-- What is the anatomy of a successful c-commerce implementation?

-- Who's doing c-commerce right, and wrong, and why?

-- What are the top ten mistakes in today's supply chain management? How do you
fix them?

-- Who are the vendors and innovative customers making c-commerce a success?

Industry analysts predict that c-commerce will increase significantly in the coming years. Gartner predicts that by 2004, c-commerce applications will replace rigid Web-enabled supply chain applications as the dominant application model. Both Jupiter-Media Metrix and AMR Research have recently issued reports pointing to big infrastructure spending for PTXs.

Nickerson's Sockeye Solutions is one such powerful solution, validated through the initiatives of major electronics manufacturers. Built on Sockeye's highly configurable, flexible and open c-commerce platform, customers experience the benefits of broad and deep c-commerce applications, including monitoring, planning, logistics, analytics and more.

For more information or interviews with Brian Nickerson, please call Mike Schultz or Jane Sinclair at 781-684-0770 or [e-mail].