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2nd Generation A&W Owner/Operator Turns One Store into Many.


MANITOWOC, Wis. -- You might say A&W Draft Root Beer runs in the veins of Jimmy Brajdic, a Wisconsin native and A&W Restaurants Franchisee. As the second generation franchisee to own and operate an A&W Drive-In for the last 25-years, it is only fitting that Brajdic will celebrate the 90th Anniversary of A&W Restaurants by opening a state of the art "A&W Restaurant 3-D Drive-In" here in early April at 4141 Harbor Town Lane.

And just like Brajdic's parents Ron and Julie who partnered with another couple to open their A&W Drive-In in Fond du Lac Fond du Lac (fŏn` də lăk', –jə–), city (1990 pop. 37,757), seat of Fond du Lac co., E central Wis., in a resort region at the south end of Lake Winnebago; inc. 1852. , WI 25 years ago, Brajdic is partnering with Barb Gretzinger, a former Hardee's franchisee, who also has owns an A&W Restaurant in Stiles Stiles can refer to: People
  • Bert Stiles, short story writer
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  • Edgar Stiles, character on the popular drama 24
  • Ezra Stiles, president of Yale College
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, WI, to open their new A&W Drive -In in Manitowoc.

"Our new A&W Drive In offers many of our small or single unit operators a chance to team up with other franchisees in the system and become multi-unit operators," Doug Heinrich, A&W director of development strategy, said. "The new drive-in development model captures the fabric of our brand."

According to Heinrich, the "3-D Drive In" concept integrates the A&W goal of modernizing the drive in concept for consumers with "drive-through, dine-in and drive-in" capabilities.

Brajdic, a Wisconsin native, cut his teeth on the iconic A&W brand as a child when his parents lived near an A&W. He would visit the nearby restaurant and enjoy free baby mugs of fresh made A&W Root Beer.

While attending University of Wisconsin-Stout University of Wisconsin-Stout is a comprehensive, career-focused polytechnic university where students, faculty and staff use applied learning, scientific theory and research to solve real-world problems, grow the state’s economy and serve society. , where he earned a degree in hospitality and tourism, the young Brajdic's interest in restaurants continued to grow, and after working on a project with YUM! Brands, parent company for A&W, the natural career path for Brajdic was to become an A&W franchisee.

Brajdic said the new A&W will be open the first week of April 2009 and will feature the famous A&W All American menu of frosty mugs of fresh made root beer, burgers, hot dogs, French fries and Root Beer Floats.

Founded in 1919 in Lodi Lodi, city, Italy
Lodi (lô`dē), city (1991 pop. 42,250), Lombardy, N Italy, on the Adda River, near Milan. It is an important dairy and light industrial center.
, CA, A&W Restaurants is experiencing a renaissance and plans to open 15 new Drive Ins in 2009 with much of its growth targeted at Wisconsin, Minnesota, Michigan and Oregon.

About A&W[R]

The A&W[R] brand was founded in 1919, and A&W[R] All American Food[R] is famous for serving a signature frosty mug root beer Mug Root Beer is a brand name of root beer made by the Pepsi company.

Mug was first produced by the Belfast Beverage Company in San Francisco, California during the early 1950s. Its name was changed to Mug Old Fashioned Root Beer.
 float and 100% US beef hamburgers and coney coney or cony (both: kō`nē), name used for the rabbit (Oryctolagus) and for its fur; more often, for the pika, a small rodent found at high altitudes in both hemispheres; and for the hyrax, a small herbivorous,  dogs. There are more than 675 A&W[R] All American Food[R] outlets in 15 countries and territories around the world, and more than 600 additional points of distribution at Yum! Brands multibrand restaurants. A&W Restaurants, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE NYSE

See: New York Stock Exchange
: YUM YUM

The ISO 4217 currency code for the Yugoslavia New Dinar.
), Louisville, Ky. Additional information is available at www.awrestaurants.com.
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Publication:Business Wire
Date:Mar 24, 2009
Words:479
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