2nd Annual Yellow Pages Association Collegiate Competition Doubles Applicants with More Than 1,500 Students Participating.Yellow Pages Association Applauds Winners of 2006-2007 Event BERKELEY HEIGHTS, N.J. -- Bringing Yellow Pages advertising into classrooms across the U.S. and Canada, the Yellow Pages Association[TM] (YPA YPA Yellow Pages Association (formerly National Yellow Pages Service Association) YPA Yellow Pages Advertising YPA Yugoslav People's Army YPA Yearly Plan of Action [TM]) today announced the winners of its 2nd Annual Collegiate col·le·giate adj. 1. Of, relating to, or held to resemble a college. 2. Of, for, or typical of college students. 3. Of or relating to a collegiate church. Creative Competition. The Yellow Pages design competition asked college students pursuing an education in advertising, marketing, graphic design or a related field to create print and Internet Yellow Pages advertising for a Yellow Pages advertiser. Southwestern Michigan College student Fehren Johnson and faculty advisor Bill Rothwell received first place for their dental advertisement that displayed best practices in Yellow Pages directory advertising. "YPA is dedicated to introducing the power of Yellow Pages to future advertisers and media decision makers," said Neg Norton, president of YPA. "We've received positive feedback about the competition -- students had fun participating and professors realized the educational value of integrating Yellow Pages advertising into coursework coursework Noun work done by a student and assessed as part of an educational course Noun 1. coursework - work assigned to and done by a student during a course of study; usually it is evaluated as part of the student's ." In a survey conducted after the competition, 80 percent of participating instructors and 71 percent of students said that they had a more positive attitude toward Yellow Pages advertising. Developed by Joel Davis, associate professor in the School of Communication at San Diego State University San Diego State University (SDSU), founded in 1897 as San Diego Normal School, is the largest and oldest higher education facility in the greater San Diego area (generally the City and County of San Diego), and is part of the California State University system. , the competition stimulated more than 1,000 entries, which represented the work of more than 1,500 students enrolled at 573 colleges and universities. Students were challenged to design a print and online dental Yellow Pages advertisement that demonstrates creativity, makes strategic use of available space and includes necessary information for a consumer to make a purchasing decision. Second place was awarded to a Kennesaw State University Kennesaw State University, commonly known as Kennesaw State, is a public, coeducational university and is part of the University System of Georgia. It is located in Kennesaw, an unincorporated community in Cobb County, Georgia, United States, approximately 20 miles north of student, Nicholas Voss, whose faculty advisor is Carole Mauge-Lewis. The third place winner was a team of students from Texas State University -- Jessica Worrell, Antonio Banos and Lyle Jenks, with faculty advisor Jody Gibson. Nearly $10,000 in prizes was awarded to winning students and their faculty sponsors. YPA Collegiate Program information is available at http://www.ypa-academics.org/UYPII/homein.html, a specially designed Web site that offers material professors can easily integrate into courses on media and advertising issues. About The Yellow Pages Association Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA NYPSA National Yellow Pages Service Association ), the Yellow Pages Association (YPA) is the largest trade organization of a print and digital media industry valued at more than $26 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, who produce products that account for almost 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales forces, certified See certification. marketing representatives (CMRs) and associate members, a group of industry stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. that include Yellow Pages advertisers, vendors and suppliers. The Association has members in 29 countries. Neg Norton is president of the Association. Dennis Payne, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AT&T Advertising and Publishing, is the Board Chair. YPA board member companies include Ambassador Publications, the Association of Directory Marketing, DataNational/Volt Directory Systems, Idearc Inc., Marquette Group, R.H. Donnelley, RR Donnelley
The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone of an integrated advertising media mix. For more information, please visit the YPA Web site at www.ypassociation.org or call (908) 286-2380. To learn more about Yellow Pages advertising, visit www.buyyellow.com. For a Who's Who Who’s Who biographical dictionary of notable living people. [Am. Hist.: Hart, 922] See : Fame of Internet Yellow Pages and search engines, visit www.localsearchguide.org. |
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