2TheMart.com Taps USWeb/CKS for Brand Strategy and Creative Execution for Upcoming Commerce Site.IRVINE, Calif.--(BUSINESS WIRE)--July 22, 1999-- 2TheMart.com Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:TMRT TMRT Mean Radiant Temperature TMRT Total Mean Retention Time TMRT Taipei Mass Rapid Transit TMRT Tactical Medical Response Team TMRT Table Mountain Race Team (Saskatchewan, Canada) TMRT The Museum of Retro Technology ), an Internet-commerce company, Thursday announced that it has retained USWeb/CKS (Nasdaq:USWB USWB United States Weather Bureau USWB Ultra Short Wheel Base (bicycle) ), the leading strategic Internet and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales firm, to develop and implement the overall brand for its Internet auction site, representing the next evolution in online retailing, which will launch in Q4 '99. USWeb/CKS will manage all creative execution and implement advertising and marketing campaigns across all media for 2TheMart.com. USWeb/CKS will also assist 2TheMart.com in establishing its online shopping and entertainment strategy. "We look forward to working with USWeb/CKS to build the 2TheMart brand in parallel with the development of our core business strategies. We feel that USWeb/CKS effectively complements our vision and are confident in their abilities to help us brand the 2TheMart experience. We're excited to have them on board," said Mark Rosenberg, vice president of marketing and sales for 2TheMart.com. "2TheMart.com reflects a significant opportunity to elevate el·e·vate tr.v. ele·vat·ed, ele·vat·ing, ele·vates 1. To move (something) to a higher place or position from a lower one; lift. 2. To increase the amplitude, intensity, or volume of. 3. online retailing with a state-of-the-art retail channel that meets the needs of its merchandise partners as well as Internet-savvy Web shoppers," said Sal Fuentes, vice president of sales and marketing for USWeb/CKS. "We're excited to apply our brand strategy expertise to help 2TheMart establish their vision and leadership." With more than 2,900 professionals, USWeb/CKS has helped hundreds of businesses advance their marketing communications programs as well as traditional IT and Internet systems -- everything from brand development and advertising to business process automation and e-commerce solutions. The company has headquarters in Santa Clara Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif. About 2TheMart.com Inc. Founded in January 1999, 2TheMart.com (OTC BB:TMRT), is an Irvine-based Internet-commerce company. |
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