2Roam and Engage Media to Offer Integrated Marketing Capabilities for Wireless Web Businesses.Business Editors/High-Tech Writers REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--Aug. 7, 2000 Alliance Creates New Revenue Opportunities for Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Businesses, Provides Customized Marketing to Wireless Web Consumers 2Roam, Inc., a leading wireless Web Application Service Provider (ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja). ), today announced a strategic alliance with Engage Media, a division of Engage (Nasdaq:ENGA), the leading provider of next generation online marketing solutions. Under the agreement, 2Roam and Engage Media will integrate their respective technologies to allow Web content providers to seamlessly deliver customized advertising to millions of wireless Web consumers. Engage Media's advanced marketing capabilities will be offered as an additional advertising delivery option for 2Roam's wireless Web solution customers. This alliance will also further mobilize mo·bi·lize v. 1. To make mobile or capable of movement. 2. To restore the power of motion to a joint. 3. To release into the body, as glycogen from the liver. Web site businesses with new revenue opportunities. 2Roam's wireless Web solution, which launched in May, enables Web sites to quickly and easily extend their content, commerce and services to any wireless device anywhere in the world. 2Roam's solution consists of the Catalyst Wireless Solution Server(TM) -- which supports all protocols and languages for the delivery of content to any wireless device -- and the Nomad Wireless Solution Toolkit An integrated set of software routines or utilities (tools) that are used to develop and maintain applications and databases. There are toolkits for developing almost anything. See tool, developer's toolkit, library, class library and CASE. (TM) -- which gives Web site designers unprecedented control over the look and feel of their wireless site. When combined with Engage Media, the 2Roam wireless Web solution will allow content providers to serve value-added val·ue-add·ed adj. Of or relating to the estimated value that is added to a product or material at each stage of its manufacture or distribution: advertisements to their wireless customers using Engage Media's next-generation marketing capabilities. "The addition of Engage Media to our roster of Web advertising options significantly enhances our service offerings and further provides our customers with best-of-breed The best product of its type. Organizations often purchase software from different vendors in order to obtain the best-of-breed for each application area; for example, a human resources package from one vendor and an accounting package from another. Internet marketing See Internet advertising. capabilities," said Bob D'Acquisto, co-founder and director of business development/e-revenue for 2Roam, Inc. "We are pleased to play an integral role with Engage in enabling their wireless Internet marketing services." "This deal signifies two leading technology companies coming together to help content providers create effective and targeted marketing through wireless platforms," said Lyn n. 1. A waterfall. See Lin. Chitow Oakes, president of Engage Media. "We're very excited about working with 2Roam to develop a solution that will enhance and extend the capabilities of wireless advertising." About 2Roam, Inc. 2Roam represents a new class of Wireless Web Application Service Provider (ASP). 2Roam's customer-oriented approach, market-driven wireless vision and superior technological platform enable Web site businesses to quickly and profitably extend their business model to the wireless world. With the 2Roam solution, Web site businesses can deliver their content, commerce and services to all types of wireless devices without any changes in the way they do business. Based on a breakthrough technology platform, the 2Roam solution goes beyond pure technology to address the revenue and business needs of customers by enabling value-added e-revenue services and supporting flexible business models. With 2Roam, Web site businesses can now extend their brand and revenue streams to the growing number of wireless users with maximum functionality, usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. and control. 2Roam, Inc. is headquartered in Redwood City, Calif. For more information, contact the company through its Web site at www.2roam.com. Note to Editors: Nomad Wireless Solution Toolkit and Catalyst Wireless Solution Server are trademarks of 2Roam, Inc. All other products and services mentioned herein may be trademarks of their respective holdings and are hereby recognized. |
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