2Roam Delivers Wireless Travel Solution to Best Western Hotels; World's Largest Hotel Chain Extends Business to Wireless Devices Via 2Roam.Business Editors/High-Tech & Travel Writers REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--March 5, 2001 2Roam, the leading global wireless software and service provider, announced today that Best Western International, Inc., the world's largest hotel brand with over 4,000 independently owned and operated hotels, has selected 2Roam to bring its Web site content and functionality to wireless users. In 2000, more than 183 million pages were accessed on the Best Western Web site, resulting in $110 million in gross room night revenue. The 2Roam Wireless Solution(TM) will enable Best Western to quickly and seamlessly extend this successful e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. service to customers in a mobile environment. Through wireless, Best Western customers will now have access to services not only prior to travel, but also during transit, and once they reach their final destination. "In 1995, we were one of the first hotel companies to offer booking capabilities to Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f around the world. Our mission has always been to provide our customers with the highest level of customer satisfaction and convenience," said Mary Beth Knight, vice president of e-commerce and intermediary Intermediary See: Financial intermediary intermediary See financial intermediary. marketing, Best Western. "We chose 2Roam as our wireless application provider because of their proven platform for delivering global wireless services which allows us to continue our history of providing convenient and innovative solutions for our customers." "Wireless has tremendous potential within the travel and leisure industry," said Tom Jackson Jackson. 1 City (1990 pop. 37,446), seat of Jackson co., S Mich., on the Grand River; inc. 1857. It is an industrial and commercial center in a farm region. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , 2Roam. "Travel is one of the fastest growing markets in wireless, with some of the most innovative and useful applications. We are delighted to add Best Western, the world's largest hotel chain, to our portfolio of travel customers." About Best Western Best Western International is the world's largest hotel chain with more than 4,000 hotels in 82 countries and territories. It is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. For more information about Best Western, visit www.bestwestern.com. About 2Roam, Inc. 2Roam, Inc. is a wireless application software and service provider that quickly and easily extends a company's online business onto any handheld wireless device, such as mobile phones and PDAs. Leading global customers including eBay, Best Western Hotels, Tribune tribune, in ancient Rome, one of various officers. The history of the office of tribune is closely associated with the struggle of the plebs against the patrician class to achieve a more equitable position in the state. From c.508 B.C. Interactive, Forbes and Disney companies such as ABCnews.com, have successfully established their wireless Web presence through 2Roam, providing a seamless wireless extension of their core business model. The 2Roam Wireless Solution gives customers unprecedented control over the look and feel of their wireless brand. With its open technology platform, 2Roam offers its customers additional functionalities such as secure m-commerce, wireless advertising, alerts and messaging to attract and retain users and generate new revenue streams from their wireless site. 2Roam is a private company backed by leading U.S. and international investors including Panasonic, Siemens, CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) @Ventures, Lightspeed Venture Partners and Trans Cosmos cosmos (kŏz`məs), any plant of the tropical American genus Cosmos of the family Asteraceae (aster family). C. bipinnatus, USA, Inc. For more information, visit www.2Roam.com. |
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