2Roam Announces API Partner Program to Provide Unparalleled Value Added Wireless Services.

Business Editors and High Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 17, 2000

Premium Partners Pop2It, Engage, AdForce, iQ.COM, AdFlight and

Avenue A Take Advantage of 2Roam's Open Architecture

2Roam, a leading wireless Web Platform and Service Provider, today announced the availability of Application Program Interfaces (APIs) into the 2Roam Wireless Website Toolkit to enable the quick and easy integration of third party value-added services into its platform. Based on 2Roam's open architecture, the 2Roam API Program affords partners the opportunity to offer 2Roam's customers valuable revenue-generating features and services such as ad serving, m-commerce, e-marketing, coupon serving, alerts and messaging. This program offers immediate revenue generating services for 2Roam customer's wireless sites, while enabling 2Roam API partners to open a new sales channel in the exploding wireless Internet market.

Initial members of the program include Engage, AdForce, iQ.COM, AdFlight, Avenue A, and others. The 2Roam wireless ASP platform enables leading e-businesses such as eBay, iWon and FogDog to quickly and easily extend their content and branding to any wireless device, from Palm Pilots to cell phones. These e-businesses can select from an array of additional services from 2Roam through its API partners that will give them a distinct edge over competitors. The 2Roam API Program ensures that 2Roam can quickly integrate leading wireless and revenue generating services to provide its customers with the most comprehensive level of service options tailored to each customer's specific needs.

"Combining the unique expertise of each partner in the 2Roam API Program ensures that our customers wireless Web site will be supported by innovative services from leading providers, now and in the future," said Bryan Wargo, president of 2Roam, Inc. "The open, flexible architecture of our platform makes it simple for our partners to immediately tap into our customer base. We will continuously roll out new and exciting services from our partners which will keep our customers on top."

Several companies have joined the 2Roam API program, including:

-- AdFlight Inc. delivers online marketing technology and services to
businesses of all sizes. AdFlight's intelligent self-service online marketing
engine helps marketers and publishers quickly and conveniently buy, execute,
analyze and optimize online advertising, all in real-time.

-- iQ.COM, a leading eMarketing infrastructure provider with publish once,
distribute everywhere and track anytime, incentive and loyalty solutions,
offers a broad array of marketing solutions for e-businesses to capture,
convert and retain customers. iQ.COM's Open Loyalty Platform integrates
services with best of breed vendors to offer clients leveraged eMarketing
campaigns, which can be distributed across the Web, via e-mail, and through
wireless devices.

-- Pop2It's contextual embedded commerce objects capable of instant
transactions enable e-businesses to combine content, commerce and advertising
on multiple Web pages across a site.

-- AdForce and Engage, Inc., leading providers of next generation online
marketing solutions and majority-owned operating companies of CMGI, Inc. will
help marketers target online audiences with tailored ad serving services.

-- Avenue A, the digital marketing optimization company, provides web
advertising, search engine optimization, strategic portal relationships, e-mail
prospecting, e-mail list management, customer targeting, profiling and advanced
analytical services.

"By partnering with 2Roam, we will be able to offer compelling wireless advertising solutions to advertisers and publishers," says Albert Lopez, CEO and president of AdFlight. "2Roam's open platform is a unique opportunity for AdFlight to enter the wireless market and for 2Roam's customers to take advantage of a more democratic process of buying and selling ads online."

"Our strong partnership with 2Roam will enable customers of both companies to provide the right messages, to the right people, at the right time," said Richard Mandeberg, president and CEO, iQ.COM. "2Roam's wireless capabilities and iQ.COM's Open Loyalty Platform allows us to deliver a truly end to end eMarketing solution."

"Pop2It offers a unique service for wireless sites that will give 2Roam's customers a competitive edge," said S. Sriram, President and CEO of Pop2It. "The click-to-purchase service is perfectly suited for wireless devices because it requires few key strokes. This API partnership with 2Roam opens an important sales avenue for our business."

2Roam's patent pending technology puts control of wireless content back in the hands of e-businesses allowing them to quickly and easily extend their businesses to the wireless Internet. With 2Roam, any e-business can create a wireless site accessible to all types of devices, such as WAP phones, personal digital assistants (PDAs), pocket PCs and smart pagers. The 2Roam Wireless Website Toolkit eliminates the need to re-code, re-author or rebuild an existing Web site and provides back-end reporting.

About 2Roam, Inc.

2Roam is a Wireless Web Platform and Service Provider that helps companies extend their existing content and e-commerce to all wireless devices quickly and profitably. The scaleable 2Roam program is designed to address the revenue and business goals of its customers by easily integrating wireless e-commerce, advertising and e-marketing programs and services while providing them with complete control of their brand. Customers like eBay, Fogdog and iWon have found that the 2Roam solution requires no changes to the current business and no hiring of wireless programmers.

2Roam is a private company backed by leading U.S. and international investors CMGI @ Ventures, Weiss, Peck & Greer Venture Partners (WPGVP), Trans Cosmos USA Inc., Siemens and Panasonic. For more information, contact the company through its Web site at www.2roam.com.

All products and services mentioned herein may be trademarks of their respective holdings and are hereby recognized.