2Roam, iQ.COM and Engage Deploy Wireless Web Couponing; Clip and Redeem Jiffy Lube Coupons from Handheld Devices on myGeek.com.Business Editors/High-tech Writers REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--Nov. 20, 2000 2Roam, an innovative wireless Web solutions provider, iQ.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. (TM), the leading eMarketing infrastructure provider, and Engage, Inc.(Nasdaq:ENGA), the industry source for both interactive media and enterprise marketing software, today announced the live delivery of electronic coupons to wireless devices. Available now through December 31, 2000 on any wireless Web handheld device via the myGeek.com wireless Web site, the initial pilot campaign offers a five dollar discount on Jiffy A fraction of time that has numerous interpretations depending on who uses it. It may refer to one computer clock cycle, one nanosecond, one millisecond or one AC power cycle. There may be others. See nanosecond. 1. Lube Signature Service(R) at service centers in Boston, Houston, Miami, Memphis, Philadelphia, Sacramento and West Palm Beach. Wireless couponing cou·pon·ing n. The sending out or turning in of coupons, especially the regular redemption of a manufacturer's coupon for cash. is a cutting-edge marketing tool that monetizes the wireless Web and allows both e-businesses and advertisers to deliver highly-targeted promotions. When the user visits the myGeek.com wireless site and clicks on the Jiffy Lube(R) ad, a coupon is presented offering five dollars off on Jiffy Lube Signature Service. The user then saves the coupon on his or her wireless device. To redeem the coupon, the user simply stops by a participating Jiffy Lube service center, presents the coupon code on the wireless device and receives the discount on the spot. "Wireless Web users are the perfect target audience for Jiffy Lube services. Mobile people on the go with little free time to spare appreciate the fast, reliable signature services that we provide," said Marc Graham, president, Jiffy Lube International. "This unique wireless couponing initiative will deliver instant discounts to wherever wireless Web users may be -- even in their cars. We expect this campaign will help us realize new business and drive sales." The 2Roam Catalyst Wireless Server(TM) will act as the hub of the initiative. When the user visits the myGeek.com wireless Web site, the 2Roam Catalyst Wireless Server alerts Engage to display the one-line Jiffy Lube teaser teaser an animal used to sexually tease but not to impregnate the members of the opposite sex. Usually males and they may be surgically prepared to ensure that they cannot mate or are not fertile. . As soon as the user clicks on the Jiffy Lube teaser, 2Roam immediately notifies iQ.COM, which in turn sends the electronic coupon to 2Roam and on to the end user's handheld device. 2Roam supports cookies and anonymous, privacy-protected profiling to ensure that wireless users will only receive targeted and relevant advertisements. "Wireless devices are changing the way that eBusinesses think about their overall marketing strategies because the technology enables them to reach their target customers anywhere, even at the point of sale," said Tom Jackson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 2Roam. "As the one of the first live wireless couponing initiatives, this pilot program will reach customers in the ideal location at the ideal time -- people in their cars driving by Jiffy Lube. The marketing potential for wireless coupons is very promising: imagine receiving useful promotions for items like coffee and groceries when you are standing in line at the coffee shop or the grocery store." "This wireless couponing initiative gives companies like Jiffy Lube the unique opportunity to study customer behavior using wireless marketing," said Richard Mandeberg, iQ.COM's president and CEO. "Because couponing transforms the wireless device into a direct response medium, we will be able to track the redemption rate and collect valuable data on the efficacy of wireless promotions." "Participating in this ground-breaking campaign is part of our wireless pilot, as we evaluate extending our business model into the wireless space," said Jonathan Fox For Jonathan Fox of the University of California at Santa Cruz, see . Jonathan Fox is a Senior Lecturer in the Department of Political Science at Bar-Ilan University in Ramat Gan, Israel. , Engage's director of business development. "We chose to be a part of this initiative because we feel that wireless coupons offer our customers a compelling opportunity to build their brands and increase revenue." The 2Roam Wireless Website Toolkit(TM) is comprised of the 2Roam Nomad Wireless Publisher(TM), the 2Roam Catalyst Wireless Server and a host of revenue generating value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. . The Toolkit offers enterprises and Web site businesses the opportunity to add secure mobile-commerce transactions, targeted advertising and graphical images to their online presence without re-coding or rebuilding the existing site. Unlike other solutions, 2Roam's Nomad client-side software gives the producer control of the site content while the Catalyst Wireless Server optimizes content delivery to all types of wireless devices using any protocol or language. About iQ.COM Founded in 1997, iQ.COM is the leading eMarketing infrastructure provider with publish once, distribute everywhere and track anytime, incentive and loyalty solutions. An Application Service Provider (ASP), iQ.COM has the broadest array of marketing solutions for ebusinesses to capture, convert and retain customers. iQ.COM works with clients to implement programs that generate customer action and brand loyalty. Through the Open Loyalty Platform(TM), iQ.COM integrates its services with best of breed vendors to offer clients leveraged eMarketing campaigns, which can be distributed across the Web, via email, through PDAs and other wireless devices. Clients can create, manage and track campaigns themselves or through iQ.COM's strategic services. iQ.COM's investors include Redpoint Ventures (previously Brentwood Venture Partners), Knight Ridder
Knight Ridder (IPA: /ˈrɪdɚ/) was an American media company, specializing in newspaper and Internet publishing. Ventures, Oak Hill Venture Partners, L.P. and Phoenix Technologies Ltd. Based in Saratoga, CA, iQ.COM can be reached on the web at www.iq.com or via email at info@iq.com or by phone at 888-867-4343. About Engage(R) Engage, Inc. (Nasdaq:ENGA) is the industry source for both interactive media and enterprise marketing software. A majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Engage enables companies to harness the power of interactive marketing to create more loyal customers, maximize revenue, and increase their brand's visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage please call 877-U-ENGAGE or visit www.engage.com. About Jiffy Lube Jiffy Lube, the world's largest fast lube operator and franchiser, is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Pennzoil-Quaker State Company, a leading worldwide automotive consumer products company that markets Pennzoil(R) and Quaker State Quaker State may refer to:
air freshener air n → désodorisant m air freshener air n → , Rain-X(R) glass treatments, Gumout(R), Snap(R) and The Outlaw(R) maintenance chemicals and Slick 50(R) engine treatments. The company recently introduced Pennzoil Roadside Rescue Emergency Fuel Additive additive In foods, any of various chemical substances added to produce desirable effects. Additives include such substances as artificial or natural colourings and flavourings; stabilizers, emulsifiers, and thickeners; preservatives and humectants (moisture-retainers); and , a safe, conveniently packaged emergency fuel additive that transports out-of-gas vehicles about 10 miles from the side of the road to safety. Pennzoil Roadside Rescue was named one of Business Week Magazine's Best Products of 1999. About myGeek.com myGeek.com is an online personal shopping service that assists shoppers in locating where to buy requested products online. Founded in November 1998, the company provides an invaluable service to a growing demographic of potential online buyers. The myGeek.com service matches anonymous consumer requests with myGeek.com Seller community via a proprietary online marketplace. myGeek.com shoppers save time and receive more purchasing choices from competitive Sellers while enjoying myGeek.com's tongue-in-cheek humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was . The winning Sellers acquire new sales and new customers with a low acquisition cost. Principals in the Company include former executives from Federated Connected and treated as one. See federated database and federated directories. Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , E*Trade, Microsoft, Apple Computer, Monster.com, and Sandbox A restricted environment in which certain functions are prohibited. For example, deleting files and modifying system information such as Registry settings and other control panel functions may be prohibited. .com. For more information visit the corporate web site at www.myGeek.com. About 2Roam, Inc. 2Roam, Inc. is an innovative wireless Web solution provider that quickly and easily extends a company's online business onto any handheld wireless device, such as mobile phones and PDAs. Leading customers like eBay and iWon have successfully established their wireless Web presence through 2Roam, providing a seamless wireless extension of their core business model. The 2Roam Wireless Website Toolkit gives customers unprecedented control over the look and feel of their wireless brand. With its open technology platform, 2Roam offers its customers additional functionalities -- such as secure m-commerce, wireless advertising, alerts and messaging -- to attract and retain users and generate new revenue streams from their wireless site. 2Roam is a private company backed by leading U.S. and international investors including CMGI @Ventures, Lightspeed Venture Partners, Trans Cosmos cosmos (kŏz`məs), any plant of the tropical American genus Cosmos of the family Asteraceae (aster family). C. bipinnatus, USA Inc., Siemens and Panasonic. For more information, visit www.2roam.com. Note to Editors: All products and services mentioned herein may be trademarks of their respective holdings and are hereby recognized. |
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