2Market introduces real-time merchandising; launches second edition services to more than 1 million users; "2Market Live" Integrates Multimedia CD-ROM with the Immediacy of Online Services.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--May 31, 1995--2Market, Inc. today breaks new ground in interactive shopping with the introduction of "2Market Live" as part of its newly released CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). . By integrating the multimedia richness of CD-ROM with the real-time capabilities of online, 2Market Live delivers merchandise choices and customer services that encourages consumers to come back, again and again. By regularly updating information on the CD-ROM via an online connection, 2Market is capitalizing on new digital-merchandising techniques with services that include real-time access to changing products, prices, and inventory status, seasonal shopping events and promotional shopping news, as well as expanded gift-giving services and shopping advice. "2Market Live pushes the boundaries of interactive shopping, and in the process provides the `wired lifestyle' consumer a unique mix of products and services that conceivably con·ceive v. con·ceived, con·ceiv·ing, con·ceives v.tr. 1. To become pregnant with (offspring). 2. can offer something new and interesting every day," said Tom Burt, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of 2Market. "Our customers are connected. We are seeing a broad-based adoption of technology in our customers' homes and a desire to receive more real-time shopping support. And, 2Market is responding to these customers' needs by providing a great mix of immediacy im·me·di·a·cy n. pl. im·me·di·a·cies 1. The condition or quality of being immediate. 2. Lack of an intervening or mediating agency; directness: the immediacy of live television coverage. , products, shopping guidance and advice, and top notch notch (noch) incisure; an indentation on the edge of a bone or other organ. aortic notch dicrotic n. cardiac notch 1. service -- creating a new shopping experience." The Second Edition 2Market CD-ROM contains thousands of top-quality merchandise items from leading vendors, which will be supplemented frequently by new product updates from a direct online connection on America Online See AOL. (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ). "2Market Live" activates products and promotional updates to either the CD-ROM's "New Product" or "Shopping News" areas. How "2Market Live" Works At the touch of a button, customers receive updates that are automatically downloaded through a seamless connection sequence from an AOL host server. The "2Market Live" update capability allows 2Market and its participants to offer new products, specially priced items and event-based shopping, such as Father's Day or graduation Graduation is the action of receiving or conferring an academic degree or the associated ceremony. The date of event is often called degree day. The event itself is also called commencement, convocation or invocation. . By combining the integration of multimedia and online content, 2Market offers a uniquely dynamic, fresh home-shopping experience, even after the CD ships. "2Market continues to stay a long leap ahead of anyone else in the interactive shopping industry," said Ted Leonsis, chief executive officer of 2Market and president of America Online Services Company. "The strides made in real-time merchandising in this new edition continue to provide consumers with more choices, more information and more power to make their shopping decisions." -0- Additional highlights of the 2Market service include the following features: - Every week, customers can go into the "Product of the Week" area and see 2Market's special product picks. Products accumulate during the life of the CD-ROM, so that customers can review previous suggestions. - The 2Market video "guide" appears in many places throughout the CD-ROM. And, based on time and use, the guide's script changes to direct customers to new offers or special promotions -- online or on the CD. - The "Gift Shopping" area features a great new "Gift Idea" section, with products culled from all the merchants on the CD-ROM by on-staff gift experts. These special selections are organized in categories to make the gift shopping experience quick and convenient. Using "Find a Gift," a customer enters parameters (age, gender, interests, price range) and is presented with a series of suggestions, and "Gift Reminder" keeps track of special events and occasions. - A significant emphasis was placed on making the order process easy. The Second Edition 2Market CD-ROM provides a live "How to Order" button on every screen. This feature was created to provide consumers with additional assistance in creating an "Order List" from anywhere in 2Market. Then, using one order form, a customer can order in one of three ways: by phone, fax or modem. Electronic orders are placed, in an instant, from the CD-ROM via modem or from the 2Market area on America Online. -0- Additionally, there is a special selection of 2Market products and services in the Marketplace channel on America Online that are always changing. This section features appearances by merchants, experts and celebrities who can assist 2Market buyers. Customers can also order the Second Edition of the 2Market CD-ROM online from within this section. CD-ROM Distribution Breaks 1 Million Milestone The Second Edition 2Market CD-ROM is available for Apple Macintosh Apple Macintosh - Macintosh and Microsoft Windows-equipped personal computers through October 1995. Beginning, May 24th, discs will be distributed to over 1 million consumers, including existing 2Market customers and subscribers, through America Online, bundled with PC & Mac Connection products, and in the August Macworld magazine newsstand copies. The 2Market CD-ROM can be ordered for $3.95 (shipping and handling) by calling 1-800-622-6600. About 2Market, Inc. 2Market is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. , founded by America Online, Inc., Apple Computer, Inc., and Medior Incorporated. 2Market delivers interactive shopping services that are personal, innovative, convenient and entertaining. Using multimedia, computing computing - computer and communications technologies Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems engineering, technology - the practical application of science to commerce or industry , particularly through the innovative combination of CD-ROM and online technologies, 2Market is pioneering new ways to shop from home. CONTACT: 2Market Lisa Cort, 415/525-4027 LCort@aol.com or Complete Communications Judy Tarabini, 510/855-9522 JTARABINI@aol.com |
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