2Market corrects and replaces New Merchants, New Design Highlight 2Market's Holiday Edition Gift Shopping CD-ROM; Adds Color Changing Feature release.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Nov. 6, 1995--2Market's Holiday Edition CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). features 19 of the world's best known brand-name merchants organized into five major departments. The themes of these five departments are: For the Home; Apparel & Accessories; Gourmet Gifts, Cards & Flowers; Holiday Gifts & Toys; and Music & Multimedia. The newly designed departmental approach allows 2Market customers to conveniently browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. through categories of similar products to find exactly the gifts and personal purchases they want. "In recent customer research, we learned that our customers feel their pace of life is growing more hectic hec·tic adj. 1. Characterized by intense activity, confusion, or haste: "There was nothing feverish or hectic about his vigor" Erik Erikson. 2. , making relaxed browsing through traditional malls or paper catalogs increasingly difficult," said Greg Shove, vice president of programming and content for 2Market. "But the same research told us 73% of our customers found their purchases by browsing 2Market electronically, which is a more convenient activity. "By redesigning our CD-ROM with the familiar departmental metaphor, we help customers find the brand names and items that meet their shopping requirements. We have enhanced the browsing experience with more music and multimedia, recreating the magic of holiday shopping, while adding in significant convenience." The 2Market departments and merchant partners are as follows: -0- Apparel & Accessories Music & Multimedia
Eddie Bauer Tower Records
Fossil, Watches and More Windham Hill Records
Warner Bros. Studio Store PC & Mac Connection
Voyager
Gourmet Gifts, Cards & Flowers For the Home Starbucks Coffee Eddie Bauer Home Godiva Chocolatier Chef's Catalog 1-800-Flowers Greet Street Holiday Gifts & Toys FAO Schwarz Hammacher Schlemmer The Sharper Image Felissimo, Gifts from NY The Nature Company Bare Escentuals The Celebration Fantastic Color Changing 2Market's Holiday Edition CD-ROM contains many features to help shoppers choose products for personal use as well as gifts. To assist shoppers in coordinating these purchases, the company has added color changing technology to the CD-ROM. As a shopper reviews a product, they can view that product in context in different colors at the press of a button. For example, with one keystroke key·stroke n. A stroke of a key, as on a word processor. key  stroke , a consumer can select a blue
shirt on a model, then change the color to green, black or yellow. A
parent may also preview different models and versions of the popular
Barbie Barbiein full Barbara Millicent Roberts A plastic doll, 11.5 in. (29 cm) tall, with the figure of an adult woman that was introduced in 1959 by Mattel, Inc., a southern California toy company. action figure, again at the touch of a single key. Distribution 2Market ships its Holiday Edition CD-ROM this week to over 400,000 CD-ROM owners. It distributes CD-ROMs to its existing customer list, through bundle arrangements with various organizations and through its America See ITS. Online (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) site (keyword: 2Market.) In addition, 2Market's AOL site will carry many new products for the Holiday shopping season. The Holiday Edition 2Market CD-ROM is available for Apple Macintosh Apple Macintosh - Macintosh and Microsoft Windows-equipped personal computers. The 2Market CD-ROM can be ordered for $3.95 (shipping and handling) by calling 800/622-6600. About 2Market, Inc. 2Market is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in San Mateo, Calif., founded by Apple Computer, Inc., America Online See AOL. , Inc. and Medior Inc., a company recently acquired by America Online. 2Market delivers interactive shopping services on CD-ROMs and in the Marketplace site on America Online (keyword: 2Market.) CONTACT: 2Market Mike Minigan, 415/525-4702 MMinigan@aol.com or Complete Communications Katie Nosbisch, 319/387-0702 KNosbisch@aol.com Judy Tarabini, 510/855-9522 JTarabini@aol.com |
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