2Market corrects and replaces CD-ROM/Online is expanded in 2Market's holiday gift-shopping CD-ROM; E-mail connections to professional gift experts and customer service dept. release.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Nov. 6, 1995--2Market, Inc. ships its Holiday Edition gift-shopping CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). this week, which includes technology connecting its customers to online, professional gift experts and customer service personnel. During the next three weeks, over 400,000 consumers will receive copies of the Holiday Edition CD-ROM containing thousands of products and services from Tower Records, FAO FAO, n See Food and Agriculture Organization. Schwarz, Eddie Bauer Eddie Bauer (NASDAQ: EBHI) is a clothing store chain. Headquartered in Bellevue, Washington, and a subsidiary of Eddie Bauer Holdings (formerly Spiegel, Inc.), the company was founded in Seattle in 1920 as "Eddie Bauer's Sport Shop" by its namesake, Eddie Bauer (1899 – and 16 other leading merchants, organized in five gift-shopping categories: For the Home; Apparel & Accessories; Gourmet Gifts, Cards & Flowers; Holiday Gifts & Toys; and, Music & Multimedia. The Holiday Edition further expands 2Market's popular integration between the rich visual media of its CD-ROMs and the immediacy of messages from consumer online services. Electronic-mail connections to 2Market's professional gift experts and to its customer service staff have been added to the CD/online capabilities that were first introduced in May 1995. This electronic-mail service delivers personalized gift advice and shopping services along with the price updates, new product announcements and special promotions that are currently delivered to the user automatically from an America Online See AOL. (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) connection. Customers access this e-mail service See Internet e-mail service. and other interactive services by a direct connection to AOL from within the CD-ROM environment, without the typical inefficiency of closing one electronic environment to launch another. "As the number of electronic shoppers grows, 2Market is developing a suite of merchandising programs and interactive services that are unique in the industry," said Tom Burt, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of 2Market. "Our growing population of women shoppers and our male audience are enthusiastic about the online price and product updates we introduced to the CD-ROM earlier this year. Gift advice and customer service are the newest and most logical extensions of this CD/online interactivity." Nineteen merchants and four sponsors appear on the Holiday Edition. Four of these merchants are new to the 2Market shopping service: FAO Schwarz (toys and games), Eddie Bauer (apparel and items for the home), Fossil Watches (watches and accessories) and Felissimo (gifts and personal items). In addition, Greet Street (greeting cards See e-card. ) and Starbucks Coffee are making their first appearance on 2Market's CD-ROM after successful retailing experiences with 2Market's America Online shopping area (keyword: 2Market). "Humanizing" Cyberspace 2Market is focused on building a new value chain for electronic shoppers around personalized services. 2Market promotes the development of online communities through chat rooms on its AOL site and connects its CD-ROM customers to new prices and promotions through regular messages from the interactive connection. The new CD-ROM/e-mail connectivity to gift advice and customer service adds an even richer level of services for 2Market customers. "The Holiday season can be a hectic, problematic season for many consumers, making 2Market a far more convenient alternative to crowded malls and one-dimensional catalogs," said Mike Minigan, vice president of marketing. "What's even better is that customers can now receive gift shopping advice from real people, or rapid responses from trained customer service representatives without waiting in lines or on the phone. 2Market has not only made shopping more convenient, we have `humanized' electronic shopping." Distribution 2Market will ship more than 400,000 CD-ROMs in the coming three weeks. It distributes CD-ROMs to its existing customer list, through bundle arrangements with various organizations and through its America See ITS. Online site (keyword: 2Market). In addition, 2Market's AOL site will carry many new products for the holiday shopping season. The Holiday Edition 2Market CD-ROM is available for Apple Macintosh Apple Macintosh - Macintosh and Microsoft Windows-equipped personal computers. The 2Market CD-ROM can be ordered for $3.95 (shipping and handling) by calling 800/622-6600. About 2Market Inc. 2Market is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in San Mateo, Calif., founded by Apple Computer Inc., America Online Inc. and Medior Inc., a company recently acquired by America Online. 2Market delivers interactive shopping services on CD-ROMs and on America Online (keyword: 2Market). -0- Note to Editors: Please see separate release on the Holiday Edition merchants. CONTACT: 2Market Mike Minigan, 415/525-4702 MMinigan@aol.com or Complete Communications Katie Nosbisch, 319/387-0702 KNosbisch@aol.com Judy Tarabini, 510/855-9522 JTarabini@aol.com |
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