2Market corrects and replaces 2Market Holiday Shopping CD-ROM Now Connects Customers to Online Gift Experts; Convenience, Personalized Services Drive Expanded Interactivity between CD-ROM and Online.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Nov. 6, 1995--2Market ships its Holiday Edition shopping CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). this week to over 400,000 interactive households, with new merchants and new technology that moves live gift experts and customer service staff closer to the consumer. This Holiday Edition combines the personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. service of a main-street merchant with the convenience of electronic shopping. The interactive technology expands 2Market's CD-ROM-to-online connections by adding e-mail messaging to professional gift experts and customer service staff. In addition, the CD-ROM expands the use of the popular updates of prices, new products and special promotions first introduced by 2Market in May 1995, including post-holiday sales for the merchants appearing on 2Market's CD-ROM. 2Market's Holiday Edition CD-ROM contains thousands of products and services from Eddie Bauer Eddie Bauer (NASDAQ: EBHI) is a clothing store chain. Headquartered in Bellevue, Washington, and a subsidiary of Eddie Bauer Holdings (formerly Spiegel, Inc.), the company was founded in Seattle in 1920 as "Eddie Bauer's Sport Shop" by its namesake, Eddie Bauer (1899 – , FAO FAO, n See Food and Agriculture Organization. Schwarz, Tower Records and 16 others, organized in five gift-shopping categories: For the Home; Apparel & Accessories; Gourmet Gifts, Cards & Flowers; Holiday Gifts & Toys; and Music & Multimedia. Nineteen merchants and four sponsors appear on 2Market's Holiday Edition. Four of 2Market's merchants are new to the 2Market shopping service: FAO Schwarz (toys and games), Eddie Bauer (apparel and items for the home), Fossil Watches (watches and accessories) and Felissimo (gifts and personal items). In addition, Greet Street (greeting cards See e-card. ) and Starbucks Coffee are making their first appearance on 2Market's CD-ROM after successful retailing experiences with 2Market's America Online See AOL. (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) shopping area (keyword: 2Market.) "The Holiday season can be a hectic, problematic time for many consumers, making 2Market a far more convenient alternative to crowded malls and one-dimensional catalogs," said Tom Burt, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "With 2Market's CD-ROM, customers can receive gift-shopping advice or rapid responses from customer service without waiting in lines or on the phone. 2Market has not only simplified shopping, we have `humanized' electronic shopping." How It Works 2Market's Holiday Edition CD-ROM features an e-mail connection to professional gift experts who can assist shoppers in completing holiday shopping tasks. The 2Market customer simply describes the person, gift category or desired item and the message is forwarded through an automatic connection between the CD-ROM and the customer's AOL e-mail account e-mail account n → cuenta de correo . The customer will receive in return, gift suggestions, price ranges and ordering instructions. 2Market shoppers can send e-mail messages to customer service staff through the same direct connection. Shoppers can also receive periodic updates of product prices, new product additions and special promotions -- all automatically sent to the user's desktop from a direct America Online connection and viewed through the 2Market CD-ROM. "Sometimes people think of electronic shopping as cold and impersonal im·per·son·al adj. 1. Lacking personality; not being a person: an impersonal force. 2. a. Showing no emotion or personality: an aloof, impersonal manner. ," said Mike Minigan, vice president of marketing. "But 2Market is adding personal touches to the convenience of one electronic shopping service. Our growing population of women shoppers, as well as our male audience, has been enthusiastic about the online price and product updates. Gift advice and customer service is a natural extension of this interactivity." The proportion of women shopping on 2Market's CD-ROM and AOL nearly doubled in the first nine months of 1995, Minigan added. Minigan attributes the growth of women customers to the company's attitude and attention on services such as gift advice, special promotions and price updates. The Holiday Edition CD-ROM can be used by anyone with a Macintosh or Windows-based personal computer equipped with a CD-ROM drive A device that holds and reads CD-ROM discs. CD-ROM drives generally also play audio CD discs by sending analog sound to the sound card via a 4-pin cable. For specifications of 10x, 20x, etc. drives, see CD-ROM drives. See CD-ROM, CD-ROM changer, CD-ROM server and CD-ROM audio cable. . Orders for gift merchandise can be placed by modem, fax or 800 number. For those consumers who do not have AOL accounts, the CD-ROM offers a sign-up bonus of 10 free hours of service to new customers. 2Market distributes CD-ROMs to its internal customer list, through bundle arrangements with various organizations and through its AOL site (keyword: 2Market.) In addition, 2Market's AOL site will carry many new products for the holiday shopping season. The 2Market CD-ROM can be ordered for $3.95 (shipping and handling) by calling 800/622-6600. About 2Market Inc. 2Market is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in San Mateo, Calif., founded by Apple Computer Inc., America Online Inc. and Medior Inc., a company recently acquired by America Online. 2Market delivers interactive shopping services on CD-ROMs and in the Marketplace site on America Online (keyword: 2Market.) -0- Note to Editors: Please see separate release on the Holiday Edition merchants. CONTACT: 2Market Mike Minigan, 415/525-4702 MMinigan@aol.com or Complete Communications Katie Nosbisch, 319/387-0702 KNosbisch@aol.com Judy Tarabini, 510/855-9522 JTarabini@aol.com |
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