2K Sports Welcomes Fans to "The Other Season" for NBA(R) 2K9.

2K Sports creates a fantasy league where NBA superstars are the owners and gamers are the stars

NEW YORK -- 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced details for The Other Season, a freshly unique online fantasy league for the highly anticipated basketball title NBA 2K9. With a new twist on the fantasy sports phenomenon, eight real life NBA superstars have signed up to participate as team owners, while online gamers playing exclusively on Xbox LIVE([R])online entertainment network and PlayStation[R]Network will have the exciting opportunity to be drafted onto one of the NBA superstars' NBA 2K9 fantasy team.

"The Other Season is an amazing opportunity for fans to be on the virtual team of their favorite NBA player," said Greg Thomas, senior vice president of sports development at 2K. "We can't wait to see how these teams match up against each other throughout the season."

NBA 2K9 cover athlete Kevin Garnett (Boston Celtics) will be one of the many fantasy team owners for The Other Season, along with the other popular NBA superstars Andre Iguodala (Philadelphia 76ers), Carlos Boozer (Utah Jazz), Chauncey Billups (Detroit Pistons), Steve Nash (Phoenix Suns), Greg Oden (Portland Trailer Blazers), Derrick Rose (Chicago Bulls), and Monta Ellis (Golden State Warriors). 2K Sports will make a contribution of $10,000 to the charity of choice of the NBA player whose fantasy team wins The Other Season championship.

The teams and owners in The Other Season, along with the charities they are competing for, are:

[TABLE OMITTED]

Fans can now sign-up online to receive registration information for the NBA 2K9 fantasy league draft through www.theotherseason.com, and while every player who registers and participates will be drafted, fans can make their own pitch for why they should be drafted to a specific team by describing their strengths and weaknesses, platform they play on, gamertag, and they can even upload personal images and videos. The Other Season fantasy league website will also offer exclusive video content and news updates from each NBA superstar and his individual fantasy team, track how well each fantasy team is performing, and provide dedicated fans with a community message board to chat about the latest happenings. The official fantasy draft will be posted at 12:01 a.m. EDT on October 28.

Individual player statistics and overall fantasy team rankings will be tracked through online play. A real-time leaderboard will also be available on The Other Season website to showcase the top ranked players in the league. After a team owner drafts a player, he will send a message to congratulate the player on helping his team's standings in the league, though for players who are not active in the league for over a month, they will also be in jeopardy of being cut from the team.

Scoring in The Other Season will be based on overall statistical performance in ranked online one-on-one game play. A player's overall score is his Fantasy Points Score (FPS). Points are awarded as follows:

         --  >
Point:

+1
         --  >
Rebound:

+1
         --  >
Assist:

+1
         --  >
Steal:

+2
         --  >
Block:

+2
         --  >
Turnover:

-2
         --  >
Foul:

-1

A player's individual FPS is calculated by the total of all fantasy points scored in all ranked online one-on-one games, divided by the total minutes played in ranked online one-on-one games. Team scores are based on the average of all team members' FPS.

The Other Season is a real league with real results and incentivizes the best virtual athletes in NBA 2K9 to practice their game and be rewarded like never before. For more information on The Other Season and official rules, please visit www.theotherseason.com.

NBA 2K9 is the latest edition of NBA 2K, the series that has been the #1 rated NBA simulation for seven years in a row* and is back for its 10th season. NBA 2K9 is the premier basketball game for serious players, and will deliver the most realistic and feature-rich simulation experience ever available in the NBA 2K franchise - from gameplay and graphics to presentation and online features. NBA 2K9 is rated E for Everyone by the ESRB and will be available on October 7 for the Xbox 360[R] video game and entertainment system from Microsoft, and the PLAYSTATION[R]3 and PlayStation[R]2 computer entertainment systems. For more information about NBA 2K9, please visit http://www.2ksports.com/games/nba2k9.

* The NBA 2K series developed by Visual Concepts outranked competitors based on GameRankings.com average scores of 2001-2007 NBA video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION[R]3 and PlayStation[R]2 computer entertainment systems, PSP[R] (PlayStation[R]Portable) system, Xbox 360[R] and Xbox[R] video game, and entertainment systems from Microsoft, Wii[TM], Nintendo GameCube[TM], Nintendo DS[TM] and Game Boy[R] Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Microsoft, Xbox, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual properties of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. [c] 2008 NBA Properties, Inc. All Rights Reserved.

All trademarks and copyrights contained herein are the property of their respective holders.

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