2K Sports Signs NHL(R) All-Star Rick Nash of Columbus Blue Jackets(R) to be Cover Athlete for NHL 2K9.

Visual Concepts to bring the fun and excitement back to hockey video games 

NEW YORK -- Millions of hockey fans continue to enjoy intense Stanley Cup Playoffs action, but it's never too early to start looking forward to next year's NHL season. 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced that three-time NHL All-Star and captain of the Columbus Blue Jackets, Rick Nash, will be featured as the cover athlete and spokesman for this year's highly anticipated hockey video game, NHL 2K9. Visual Concepts has taken over the development duties for NHL 2K9 and are building a brand new experience from the ground up with the ultimate goal of creating an addictively fun sport simulation of the NHL that will be available this fall.

"I've been a longtime fan of the hockey games from 2K Sports. My idols have all been on the covers of video games as I was growing up, so to be on the cover of NHL 2K9 myself is truly incredible," said Nash, who scored an impressive three goals in the 2008 NHL All-Star Game. "The set of new features they're adding is really going to make this game special for hockey fans - I'm hoping they give me a couple extra points to my player rating this year!"

Nash was selected first overall in the 2002 NHL Draft and is one of the most exciting and dynamic young players in the NHL. In only his second season, at the age of 19, Nash became the youngest player in NHL history to win the "Rocket" Richard Trophy by co-leading the League with 41 goals scored. Now an established superstar in the NHL, Nash was also a member of Team Canada at the 2006 Olympics, and was named MVP of the 2007 World Championships. His deep level of involvement and work with Visual Concepts, alongside his background as an experienced gamer, provides an invaluable contribution and influence to the overall development process for creating the most fun hockey experience available.

"We're absolutely thrilled to have Rick Nash be part of the 2K Sports family," said Christoph Hartmann, president of 2K. "Nash is one of the marquee names in the NHL today. He is a true gamer and there is no player more fitting to represent NHL 2K9 as we bring high quality fun to hockey video games for another year."

NHL 2K9 is being developed by Visual Concepts, a 2K Sports studio, and is not yet rated by the ESRB. NHL 2K9 will be available this fall for Xbox 360[R] video game and entertainment system from Microsoft, PLAYSTATION[R]3 computer entertainment system, and PlayStation[R]2 computer entertainment system. For more information, please visit www.2ksports.com.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc., is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION[R]3 and PlayStation[R]2 computer entertainment systems, PSP[R] (PlayStation[R]Portable) system, Xbox 360[R] and Xbox[R] video game and entertainment systems from Microsoft, Wii[TM], Nintendo DS[TM], Nintendo GameCube[TM] and Game Boy[R] Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play, and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

(c) 2008 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

NHL, the word mark Stanley Cup and word mark Zamboni are registered trademarks and the NHL Shield is a trademark of the National Hockey League. All NHL logos and marks and NHL team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. (c) NHL 2008. All Rights Reserved.

(c) NHLPA. NHL 2K9 is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by Take-Two Interactive Software, Inc.

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In connection with the tender offer commenced by Electronic Arts Inc., the Company has filed with the Securities Exchange Commission a Solicitation/Recommendation Statement on Schedule 14D-9. The Company's stockholders should read carefully the Solicitation/Recommendation Statement on Schedule 14D-9 (including any amendments or supplements thereto) prior to making any decisions with respect to Electronic Arts' tender offer because it contains important information. Free copies of the Solicitation/Recommendation Statement on Schedule 14D-9 and the related amendments or supplements thereto that the Company has filed with the SEC are available at the SEC's website at www.sec.gov. This communication does not constitute an offer to sell or invitation to purchase any securities or the solicitation of an offer to buy any securities, pursuant to Electronic Arts' tender offer or otherwise.

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