2K Sports Announces Torino 2006(TM) - The Official Video Game of the XX Olympic Winter Games Now Available in North America.

NEW YORK -- 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), through a unique partnership with International Sports Multimedia (ISM), the exclusive licensee of the International Olympic Committee (IOC) for interactive entertainment software, today announced that Torino 2006(TM) - The Official Video Game of the XX Olympic Winter Games is available now at retail stores across North America, and will be available at retail stores in Europe on January 27th.

Torino 2006(TM) gives gamers the chance to participate in one of the most exciting sporting events of 2006. With a multiplayer mode for up to four players, gamers can compete head-to-head or in turn-based play that simulates the global stage of one of the most exciting sporting events in 2006. The XX Olympic Winter Games will take place in Torino, Italy from February 10-26, 2006.

Additional features of Torino 2006(TM) include:

--15 different events in eight winter sports disciplines including Skiing, Biathlon, Bobsleigh, Luge and Skating

--Challenge your skills with three difficulty levels in each discipline

--Enjoy an intense live atmosphere portrayed authentically with expert commentators, TV camera angles, realistic background sound and sparkling scenes of the Italian wintry landscape

--Play against friends and family with the exciting multiplayer mode for up to four players

--Intuitive controls create a fun "pick-up-and-play" capability the whole family can enjoy

"We greatly appreciate the partnership we've had with ISM. Their guidance from the many years of experience working on officially licensed Olympic video games has enabled us to create Torino 2006(TM), a truly exciting and authentic winter sports title," said Matthias Wehner, Marketing Director of 2K Sports.

"We are very pleased to be working with 2K Sports. Their reputation for creating exciting, successful sports games and their marketing expertise will ensure the success of the Official Video Game," said Raymond Goldsmith, Chairman and Chief Executive Officer of ISM.

Torino 2006(TM) is rated E for Everyone in North America and PEGI 3+ in Europe and is now available in North America and Europe for the PC, PlayStation(R)2 computer entertainment system and Xbox(R) video game and entertainment system from Microsoft.

For more information on Torino 2006(TM) and other 2K Sports titles, please visit www.2ksports.com.

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About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation(R) game console, PlayStation(R)2 computer entertainment system, PSP(TM) (PlayStation(R) Portable) system, the Xbox(R) video game and entertainment system from Microsoft, the Xbox 360(TM) video game and entertainment system from Microsoft, Nintendo GameCube(TM), Nintendo DS(TM) and Game Boy(R) Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Vienna, Milan, Sydney, Breda (Netherlands) and Auckland. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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