2K Play and Nickelodeon Announce the Ultimate Preschool Play Date: Dora the Explorer, Go, Diego, Go! and Wonder Pets! Video Games in Stores Now.

Launch marks Dora the Explorer's debut on Wii[TM]

NEW YORK -- 2K Play, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), and Nickelodeon, the number one entertainment brand for kids, today announced the debut of the popular Dora the Explorer character on the Wii[TM] home video game system from Nintendo. Dora the Explorer: Dora Saves the Snow Princess is now available at retailers in North America for Wii[TM], PlayStation[R]2 computer entertainment system and Nintendo DS[TM]. Launching alongside Dora will be Go, Diego, Go!: Great Dinosaur Rescue for Wii, PlayStation[R]2 system and Nintendo DS, and the DS premiere of The Wonder Pets!: Save the Animals!

"We've worked hand-in-hand with Nickelodeon to create gaming experiences designed exclusively for today's preschoolers and their families," said Steve Lux, vice president of business development for 2K Play. "From the magical movements of the Wii Remote[TM] in Dora's first game for Wii to the touch and play activities that bring The Wonder Pets to life on their DS debut, we're heading into the holiday season with our most innovative and engaging lineup of Nick Jr. games to date."

"Dora, Diego and The Wonder Pets are among our most beloved preschool brands," said Dave Williams, senior vice president and general manager, Nickelodeon Kids and Family Games Group. "The combination of Nickelodeon's indelible characters with 2K Play's pioneering games is a great way for preschoolers and their parents to enjoy a Nickelodeon interactive experience."

In Dora the Explorer: Dora Saves the Snow Princess, players join Dora, Boots and Pirate Piggy on an adventure to save the Magic Snowy Forest from the spell of an evil witch. Over 12 unique motions are used with the Wii Remote to build snowmen, skate on an icy pond, steer a dogsled, ride a snowboard and fly on Pegasus.

Go, Diego, Go!: Great Dinosaur Rescue takes gamers back in time with Diego and Baby Jaguar to help Maia the Maiasaura find her lost family in this prehistoric quest. Players utilize more than 12 different Wii Remote motions to stomp and roar like a dinosaur, climb across monkey bars, bounce along the jungle on a pogo stick and fly atop a Pteradon.

In The Wonder Pets!: Save the Animals! interactive debut on DS, players team up with popular classroom pets Linny the Guinea Pig, Ming-Ming Duckling and Turtle Tuck to help animals in need. With the Nintendo DS stylus and microphone, gamers tap, drag, blow, speak and circle their way through activities including pulling a thorn from a tiger's paw, building a ladder to rescue a baby panda and towing a chimpanzee's space capsule to safety.

Each game features the voice actors from the popular Nick Jr. television shows. The games were tested by kids and parents for age-appropriateness, fun-factor and quality, and the packaging features a "Kid-Tested" seal. For the console games, parents and siblings can collaborate with younger gamers by using the special "Helper" feature and a second controller.

A national television, print and online campaign on media outlets including Nickelodeon, Cookie Magazine and Nickjr.com will support the games' launch. In addition, promotions with partners including Fisher Price, Paramount, Scholastic and Simon & Schuster provide cross-marketing opportunities with a broad range of Nickelodeon products and licensees.

The Wii titles were developed by High Voltage Software, Inc. and the DS titles by Black Lantern Studios, Inc. Dora the Explorer: Dora Saves the Snow Princess and Go, Diego, Go!: Great Dinosaur Rescue are both available for Wii PlayStation[R]2 computer entertainment system and DS and are rated E for Everyone. The Wonder Pets!: Save the Animals! is available for DS and rated EC for Early Childhood. The games have suggested retail prices ranging from $19.99 to $39.99.

For more information, log onto www.2kgames.com/2kplay.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION[R]3 and PlayStation[R]2 computer entertainment systems, PSP[R] (PlayStation[R]Portable) system, Xbox 360[R] and Xbox[R] video game and entertainment systems from Microsoft, Wii[TM], Nintendo GameCube[TM], Nintendo DS[TM] and Game Boy[R] Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Nickelodeon

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About Black Lantern Studios, Inc.

Black Lantern Studios, Inc. is an independent interactive entertainment software developer for consoles and the PC. Founded in 2003 and headquartered in Springfield, Missouri, Black Lantern Studios is committed to providing the highest quality, richest, and most satisfying gaming experience to its customers, and delivering value to its publishers and partners. For more information about Black Lantern Studios, please visit HYPERLINK www.blacklanterns www.blacklanternstudios.com.

About High Voltage Software, Inc.

High Voltage Software, Inc. is an award-winning studio that has been developing games and simulations for over 15 years. Located in Hoffman Estates, Illinois, it now employs over 140 staff members. The independent company has successfully produced a wide variety of license-based video game titles that include competitive racing, professional sports, horror, motion picture adaptations, and military simulations, and is now making its foray into original and innovative intellectual properties. More information about High Voltage Software and its products can be found at HYPERLINK www.high-v www.high-voltage.com.

Wii and Nintendo DS are trademarks of Nintendo.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their respective holders.

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