2CAN Media Creates The Pinnacle Interactive Division, Offering Dedicated Representation to Premium Web Sites; New Sales Team Will Provide Increased Exposure to National Brand Sites.WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Aug. 31, 1998--In a strategic move designed to attract more national brand-name Web site publishers, 2CAN Media Inc. today announced the formation of Pinnacle pinnacle (pĭn`ĭkəl), minor architectural motif of vertical tapering shape, usually crowning a pier, buttress, or gable. Although sometimes it appears in Renaissance design, as in the Certosa di Pavia, it is almost exclusively a medieval Interactive, a new division created to give more attention to 2CAN Media's growing roster of premium Web sites. Pinnacle Interactive joins 2CAN Media's three other divisions, WebRep, Eisenberg Eisenberg can refer to:
ECG abbr. 1. electrocardiogram 2. electrocardiograph ECG Also called an electrocardiogram, it records the electrical activity of the heart. ) and MediaPlus Network, in creating the largest site-focused, brand-focused advertising representation firm in the industry. Initially, Pinnacle Interactive will represent CitySearch, Motor Trend Online, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Travel Network, Webflyer.com, Frommer's, The Ultimate Band List, Teen Magazine Teen magazines are magazines aimed at teenage readers. They usually consisted of gossip, news, fashion tips and interviews and may include posters, stickers, small samples of cosmetics or other products and inserts. Online, College Club, Macmillan Computer Publishing and Realnames.com. 2CAN Media's Pinnacle Interactive Division plans to build its roster of national brand-name Web sites through a new sales force dedicated solely to Pinnacle sites. This strategy will free up existing resources for current WebRep and ECG sites, 2CAN Media's other site representation divisions, allowing the company to represent all of its Web sites more effectively. "Pinnacle Interactive will give 2CAN Media a competitive advantage over other ad rep and network sales companies through a team of sales professionals whose primary responsibility is to represent the interests of these premier, national brand-name sites," said Neil Monnens, vice president of marketing for 2CAN Media. "No other rep firm in the industry is offering 2CAN Media's level of attention to premier sites, and we believe our separate sales forces and multi-tiered market strategy will provide quality sites with superior representation." The WebRep division will also continue to represent a select group of Web sites, and ECG will continue to represent a larger number of Web sites individually or within different content categories. About 2CAN Media Inc. 2CAN Media Inc. is a full-service interactive media company providing publishers, media buyers, advertising agencies and direct marketing firms with a turnkey See turnkey system. marketing solution to interactive media. 2CAN Media's four divisions and sales channels -- Pinnacle Interactive, WebRep, ECG and Media Plus Network -- deliver significant market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" by transforming the fragmented frag·ment n. 1. A small part broken off or detached. 2. An incomplete or isolated portion; a bit: overheard fragments of their conversation; extant fragments of an old manuscript. 3. online media space into a unified mass medium. 2CAN Media's distinctive strategy involves site-focused sales, market research and an advertising network. For more information, contact 2CAN Media at 415/772-3640 or www.2canmedia.com.
CONTACT: Davis.Comm Inc.
Jeff Davis, 415/243-4442
jdavis@daviscomm.com
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