2CAN Media, Inc. to Represent Better Homes and Gardens, Ladies' Home Journal and Family Money Web Sites; WebRep Division to Represent Meredith Leading Brand Web Sites.WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Jan. 11, 1999--2CAN Media, Inc. today announced it has been selected by Meredith Corp. (NYSE NYSE See: New York Stock Exchange :MDP MDP Mot de Passe (French: Password) MDP Markov Decision Process (artificial intelligence) MDP Management Development Program MDP methylene diphosphonate MDP Millennium Democratic Party ), for exclusive online advertising representation of its Ladies' Home Journal Ladies' Home Journal U.S. monthly magazine, one of the oldest in the country and long the trendsetter among women's magazines. Founded in 1883 as a supplement to the Tribune and Farmer (1879–85), it began an independent publication in 1884. (R), Better Homes and Gardens(R) and Family Money(TM) Web sites. 2CAN Media will represent these sites through its WebRep Division, which is highly experienced in building national brands through its site-focused sales approach. Meredith Corp., one of America's leading media and marketing companies, is an industry leader in magazine and book publishing, television broadcasting, and integrated marketing. Its flagship publication, Better Homes and Gardens, is one of America's most widely read magazines, and offers ideas and information on food and nutrition Food and Nutrition See also cheese; dining; milk. accubation Rare. the act or habit of reclining at meals. alimentology Medicine. thescience of nutrition. allotriophagy Pathology. , building and remodeling remodeling /re·mod·el·ing/ (re-mod´el-ing) reorganization or renovation of an old structure. bone remodeling , interior design, gardening, travel, home projects, education and parenting, money management, health and crafts. "2CAN is recognized as a leader not only in ad service but also for its brand focused sales approach," said David Johnson, New Media general manager of Meredith. "Meredith is a perfect fit for 2CAN's approach to representing individual sites," said Jeff Eisenberg, vice president of Business Development for 2CAN. "Rather than placing Meredith's sites into an advertising network, 2CAN's WebRep Division will focus on selling these sites individually, resulting in more brand recognition." About Meredith Corp. Meredith Corp. (www.meredith.com), headquartered in Des Moines, Iowa “Des Moines” redirects here. For other uses, see Des Moines (disambiguation). Des Moines (pronounced /dɪˈmɔɪn/ in English, , is one of America's leading media and marketing companies. Meredith businesses center on magazine and book publishing, television broadcasting and integrated marketing. The Meredith Publishing Group is the country's foremost home and family publisher. The group creates and markets magazines including Better Homes and Gardens, Ladies' Home Journal, Country Home, Midwest Living, Traditional Home, Family Money, WOOD, Crafts Showcase, Crayola Kids, Successful Farming, MORE, Renovation Style, Cross Stitch & Needlework needlework, work done with a needle, either plain sewing, mending, or ornamental work such as embroidery, quilting, smocking, hemstitching, fagoting, some kinds of lace making (see lace), patchwork, and appliqué. , Golf for Women, Country Gardens, Decorative Woodcrafts, American Patchwork & Quilting quilting, form of needlework, almost always created by women, most of them anonymous, in which two layers of fabric on either side of an interlining (batting) are sewn together, usually with a pattern of back or running (quilting) stitches that hold the layers , the American Park Network and more than 100 Special Interest Publications. The Publishing Group also creates custom marketing programs through Meredith Integrated Marketing, licenses the Better Homes and Gardens brand and publishes books created and sold under Meredith, Ortho(R) and The Home Depot(R) trademarks. Meredith's most popular book is the red-plaid Better Homes and Gardens New Cook Book. About 2CAN Media, Inc. 2CAN Media, Inc. is a full-service interactive media company serving the entire online advertising community -- publishers, advertisers, media planners, buyers and direct marketers -- and is comprised of five sales channels: ECG ECG electrocardiogram. ECG abbr. 1. electrocardiogram 2. electrocardiograph ECG Also called an electrocardiogram, it records the electrical activity of the heart. , Grupo NetFuerza, MediaPlus, Pinnacle Interactive and WebRep. With an unduplicated, site-focused sales strategy fueled by powerful industry experience in advertising sales representation, advertiser specific sponsorships, and ad management technology, 2CAN Media understands that representing media publishers and web sites as individual properties is the most effective way to achieve the highest level of customer service. As of December 1998, 2CAN Media exclusively represents more than 500 million impressions monthly and has over 45 full-time sales account executives. 2CAN Media, Inc. was formed through the merger and partnership of WebRep LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (co-founded by Michael Hess and Neil Monnens), Eisenberg Communications Group (ECG founded by Jeffery Eisenberg) and Ryan Steelberg, co-founder of AdForce (formerly IMGIS). The consolidation of these partners creates the largest site-focused advertising representation company in the industry. 2CAN Media has regional offices in San Francisco, Los Angeles, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago and Detroit. More information can be found at http://www.2canmedia.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion