2CAN Media, Inc. Signs Four Leading Hispanic Internet Sites for Internet Ad Representation; 2CAN Media's Grupo NetFuerza to Help Sites Reach Hispanic Market.WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Dec. 14, 1998--Slightly more than a month after launching its Grupo NetFuerza Division targeting the Hispanic market, 2CAN Media, Inc. today announced that four principal Hispanic Web sites have chosen 2CAN Media as their online advertising representation firm. The four sites are among the first to be served by 2CAN Media's Grupo NetFuerza subsidiary, which is dedicated exclusively to reaching the Hispanic market in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Spain and Portugal. The four sites are: Asociados Hispanos (www.asociados.com), a Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons site providing news, sports, weather, entertainment and media links to all Spanish speaking countries. Futebol Total (www.futeboltotal.com.br), a Portuguese language Portuguese language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). It is the mother tongue of about 170 million people, chiefly in Portugal and the Portuguese islands in the Atlantic (11 million site, which is the largest Latin-American soccer network on the Internet, featuring in-depth news and information about the world*s most popular sport. LatinoLink (www.latinolink.com), an award-winning bilingual Spanish-English site that provides news, analysis, commentary and an interactive forum for those who call the United States home, yet trace their roots to the Spanish-speaking Americas. Zona Financiera (www.zonafinanciera.com), the largest Spanish language site exclusively dedicated to the financial issues of Latin America, with real-time coverage of national financial news in every country in the Americas, plus regional stock market updates, interest rate quotations, and information on loans and investments. "We're very excited and pleased about the way Grupo NetFuerza has taken off, and these new sites will provide tremendous momentum in reaching the Hispanic market," said Merrill Dean, chairman of Grupo NetFuerza, whose background includes executive positions with Disney Latin America and Televisa International. "We now represent several outstanding Hispanic-focused sites, with plans to announce additional sites very shortly." "The signing of these five Hispanic sites signifies is a significant step in addressing the unique needs of the flourishing Spanish and Portuguese speaking markets," said Stan Levinson, director of advertising sales, Grupo NetFuerza. "The Latino Internet market continues to demonstrate phenomenal growth, and Grupo NetFuerza is poised to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. new advertising opportunities in this prospering market." About 2CAN Media, Inc. 2CAN Media, Inc. is a full-service interactive media company serving the entire online advertising community -- publishers, advertisers, media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending , buyers and direct marketers -- and is comprised of five sales channels: ECG ECG electrocardiogram. ECG abbr. 1. electrocardiogram 2. electrocardiograph ECG Also called an electrocardiogram, it records the electrical activity of the heart. , Grupo NetFuerza, MediaPlus, Pinnacle Interactive and WebRep. With an unduplicated, site-focused sales strategy fueled by powerful industry experience in advertising sales representation, advertiser specific sponsorships, and ad management technology, 2CAN Media understands that representing media publishers and web sites as individual properties is the most effective way to achieve the highest level of customer service. As of December 1998, 2CAN Media exclusively represents more than 500 million impressions monthly and has over 45 full-time sales account executives. 2CAN Media, Inc. was formed through the merger and partnership of WebRep LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (co-founded by Michael Hess and Neil Monnens), Eisenberg Communications Group (ECG founded by Jeffery Eisenberg) and Ryan Steelberg, co-founder of AdForce (formerly IMGIS). The consolidation of these partners creates the largest site-focused advertising representation company in the industry. 2CAN Media has regional offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Los Angeles, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago and Detroit. More information can be found at http://www.2canmedia.com. |
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