2CAN Media, Inc. Launches New Division Dedicated to Hispanic Market; Grupo NetFuerza Extends Reach of 2CAN Media's Site-Focused Internet Advertising Representation Strategy.

LOS ANGELES--(BUSINESS WIRE)--Oct. 20, 1998--In a strategic move designed to expand its Internet advertising site representation coverage throughout the Americas and Europe, 2CAN Media, Inc. today announced the launch of Grupo NetFuerza, a wholly-owned subsidiary of 2CAN Media, dedicated exclusively to reaching the Hispanic market in the United States, Latin America, Spain and Portugal.

Grupo NetFuerza complements 2CAN Media's four divisions, (ECG, MediaPlus, Pinnacle Interactive and WebRep) creating the largest site-focused, brand-focused Internet advertising representation firm in the industry.

Grupo NetFuerza currently has sales representation in San Francisco, Los Angeles, New York, Chicago and Detroit, and will be expanding into Dallas and Miami in the near future.

Based in Los Angeles, Grupo NetFuerza's direction will come from Stan Levinson, who has been named director of advertising sales of Grupo NetFuerza, bringing extensive experience in Hispanic advertising. "Internet growth among Hispanics in the U.S. and Latin American is exploding, with yearly growth in the thousands of percent," said Levinson. "Based on studies by Zona Financiera, Inc., conservative estimates say there will be 35-40 million Internet users in Latin America by the year 2000. According to the Tomas Rivera Institute at the Claremont Colleges in Los Angeles, 15 percent of Hispanics in the U.S. are online, compared with 22 percent of the entire country."

Stan Levinson brings 18 years of Hispanic advertising experience to Grupo NetFuerza. Fluent in Spanish, Levinson began his advertising career with Televisa International Marketing Group, where he managed advertising campaigns for Televicine Film Distribution and Discos America, among others. After several years with Televisa, Levinson launched his own production business focusing on Spanish television and radio commercials. Levinson was most recently manager at Valdes Zacky Associates. In joining Grupo NetFuerza, Levinson is combining his linguistic skills and extensive advertising and sales experience with his love of the Internet.

"No other rep firm in the industry is offering our level of attention to this market, and we believe our separate sales forces, multi-tiered marketing strategy and our global presence will provide superior representation," said Ryan Steelberg, president and CEO of 2CAN Media.

More information on Grupo NetFuerza can be found at http://www.netfuerza.com (Spanish), http://www.netfuerza.com/english.htm (English) and http://www.netfuerza.com/portuguese.htm (Portuguese).

About 2CAN Media:

2CAN Media is a full-service interactive media company serving the entire online advertising community -- publishers, advertisers, media planners, buyers and direct marketers. With an unduplicated, site-focused sales strategy fueled by powerful industry experience in advertising sales representation, advertiser specific sponsorships, and ad management technology, 2CAN Media understands that representing media publishers and web sites as individual properties is the most effective way to achieve the highest level of customer service.

2CAN Media, Inc. was formed through the merger and partnership of WebRep LLC, Eisenberg Communications Group (ECG) and Ryan Steelberg, co-founder of AdForce (formerly IMGIS). The consolidation of these partners creates the largest site-focused advertising representation company in the industry. 2CAN Media has regional offices in San Francisco, Los Angeles, New York, Chicago and Detroit. More information can be found at http://www.2canmedia.com.