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26,000 Original Furby Fur Patterns Sell-Out in Less Than Five Minutes On QVC.


VERNON HILLS, Ill.--(BUSINESS WIRE)--April 19, 1999--

Furby(R) is still tops in toyland....and on the airwaves, too. A record sale took place this past Friday, April 16th on the QVC QVC Quality Value Convenience
QVC Question Valid Command
 with 26,000 Furbys selling out in less than five minutes. Roger Shiffman, president of Tiger Electronics
Tiger Electronics should not be confused with the appliance maker Tiger Corporation, the electronics retailer Tiger Direct, or the producer of Gizmondo, Tiger Telematics.
 and the manufacturer of Furby was featured on the QVC segment to announce the retirement of the six original Furby fur patterns.

QVC aired just two promotional mentions prior to Shiffman's appearance. Furby has certainly become a recognizable character in America's homes as the promotional announcements consisted only of a shadow/silhouette and audio of Furby. Also, Shiffman almost missed out on his first live TV retailing appearance, as product was almost gone by the time he was rushed to the set.

Consumers were happy to be able to purchase any original Furby. Unique to QVC, they will be randomly shipping the various plush colors to fill the orders. The original fur patterns are: White/Black, Pink/Grey, White/Grey, Solid Black, Solid White and Solid Grey. QVC sold each Furby for $29.79.

Tiger recently introduced six new Furby fur patterns that are at retail stores now. The new collections are available in Giraffe giraffe, African ruminant mammal, Giraffa camelopardalis, living in open savanna S of the Sahara. The tallest of animals, giraffes browse in treetops at heights inaccessible to other leaf-eaters. A male may be 18 ft (5.5 m) from hoof to crown. , Owl, Snow Leopard snow leopard
 or ounce

Endangered species ( Uncia uncia;) of nocturnal long-haired cat that inhabits the high mountains of Central Asia and India. It is about 6 ft (1.8 m) long, including the 3-ft (1-m) tail, stands about 2 ft (0.
, Dalmatian, Bear and Tiger patterns. A show is planned with Furby products for August 1999 on QVC.

"I'm thrilled about the response to Furby. I guess I got upstaged by Furby, but I think I can forgive him. We're always trying to keep it interesting for all our Furby fans. It's amazing how QVC was able to handle the large volume of callers in such a short time," says Roger Shiffman.

QVC, Inc. is an E-Commerce leader, marketing a wide variety of brand name products in such categories as home furnishing, licensed products, fashion and beauty, electronics and fine jewelry. In addition to its core channel QVC, which reaches over 69 million homes across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the company's other divisions/subsidiaries include iQVC, Q Direct, QVC UK, QVC Germany, QVC Publishing, Q Records and Pioneer Studios.

Tiger Electronics, Ltd., a division of Hasbro, Inc., is the leading manufacturer of innovative electronic toys and games for the whole family. Tiger's core products and brands include: Sports Feel(TM) Games, Furby(R), game.com(R).pocket pro(TM) portable video gaming video gaming
n.
1. Gambling by means of interactive games of chance played on a video screen.

2. The playing of video games.
 system, Lazer Tag Lazer Tag is a brand name for the infrared pursuit game generically known as "laser tag," "lasertag," or "lazertag."

The brand name was created by the toy company Worlds Of Wonder in 1986, appearing at approximately the same time as the home version of the brand.
(R), Talkboy(TM) sound novelty toys, and a complete line of electronic family games such as Brain Shift(R), Brain Warp(R), Wheel of Fortune(TM) and Jeopardy!(TM) Tiger is a leader in licensed electronic favorites, featuring such titles as Star Wars, A Bugs Life, Rugrats, Winnie the Pooh and many more.

Hasbro (ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. :HAS) is a worldwide leader in the design, manufacture and marketing of toys, games, interactive software, puzzles and infant products. Both internationally and in the U.S., its Playskool(R) , Kenner(R), Tonka(R), OddzOn(R), Super Soaker Super Soaker is a brand of recreational water gun, first sold in 1989. The first Super Soakers utilized pressurized air to shoot water with greater power, range, and accuracy than conventional squirt guns. (R), Milton Bradley(R), Parker Brothers(R), Tiger(TM) and Hasbro Interactive(TM) products, provide children and families with the highest quality and most recognizable toys and games in the world.
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 19, 1999
Words:515
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