25 years of blacks in franchising."HAVE IT YOUR WAY," BURGER KING'S CATCHY credo, evolved from the 1969 findings of an African-American Burger King owner whose finicky fin·ick·y adj. fin·ick·i·er, fin·ick·i·est Insisting capriciously on getting just what one wants; difficult to please; fastidious: a finicky eater. customers insisted on finetuning their Whoppers
Whoppers are chocolate-coated malted milk balls produced by The Hershey Company. . So Brady Keys Brady Keys (born May 19, 1936 in Austin, Texas) was an American football player. He played as a defensive back for eight seasons in the NFL. , a fast-food titan who owned several Burger King and Kentucky Fried Chicken Fried chicken is chicken which is dipped in a breading mixture and then deep fried, pan fried or pressure fried. The breading seals in the juices but also absorbs the fat of the fryer, which is sometimes seen as unhealthy. outlets, began filling custom-made fast-food orders as a standard in his shops. Soon, the Burger King home office adopted that concept as their advertising slogan Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. . It turned out to be the fast-food chain's last great advertising campaign. African-Americans, like Keys, have been making advances and contributions to the franchise arena for decades. In 1970, BLACK ENTERPRISE's premiere issue featured a report on blacks in franchising. In 1987, after nearly two decades of coverage, BE began investigating and listing the number of black-owned outlets among the nation's franchise companies. Back then minorities made up barely 2.5% of the franchise industry. They now represent approximately 5%. But this has been a long sojourn, and there are still difficulties. Civil rights advocates and business development groups must consistently lobby to elevate minority participation in this $803 billion sector. By demanding the black community's "fair share" and using "moral covenants," the National Association for the Advancement of Colored People National Association for the Advancement of Colored People (NAACP), organization composed mainly of American blacks, but with many white members, whose goal is the end of racial discrimination and segregation. and Operation PUSH serve as catalysts and caretakers to keep increasing the black presence within every rank of the franchise industry. African-American franchising leaders have had a strong grip on the BE 100s. The megafranchises include: Brady Keys' All-Pro Enterprises and Lonear Heard's seven McDonald's restaurants There are more than 30,000 McDonald's restaurants in 119 countries. Restaurants The first McDonald's was not a restaurant at all, but it was a sit-in stand. The company's early franchises were built to a standard pattern that did not offer seating; this was in part to prevent . Most recently climbing onto the BE INDUSTRIAL/SERVICE 100: Larry Lundy's 31 Pizza Huts, ranked No. 69 with $23.3 million, and Valerie Daniels-Carter's 34 Burger Kings, holding the No. 70 slot with $23 million. Still, some franchisors have been accused of perpetuating deliberate, unlawful and systematic exclusion and discrimination against blacks, primarily by restricting minority owners to low-income or depressed neighborhoods. In response, some franchise companies have set up in-house programs to seek and keep minority franchisees and staffers. Despite various institutional obstacles, blacks have taken significant steps in this lucrative but cliquish clique n. A small exclusive group of friends or associates. intr.v. cliqued, cliqu·ing, cliques Informal To form, associate in, or act as a clique. and often expensive arena. 1969 Brady Keys Jr., former pro-football halfback half·back n. Abbr. HB 1. Football a. One of the players positioned near the flanks behind the line of scrimmage. b. The position held by this player. 2. Sports a. for various NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga teams including the Pittsburgh Steelers
1975 Wally Amos Wallace "Wally" Amos, Jr. (born July 11936) is an , actor and writer from Tallahassee, Florida. He is the founder of the "Famous Amos" chocolate chip cookie brand. He later co-founded Uncle Wally's muffins. forms the Famous Amos Retail Development Corp., franchisor of retail cookie stores. In 1985, the company was sold to a private group of investors after experiencing financial troubles that almost sent the Van Nuys, Calif., company into bankruptcy. 1981 NAACP's "Operation Fair Share" program is created to boost minority job opportunities and entrepreneurship. McDonald's Corp., Hardee's Food System Inc. and Wendy's International all sign the accord to increase the number of black franchisees and the amount of money the companies spend with minority vendors and suppliers by 1985. 1986 In a multimillion dollar deal, Arnold Whitmore and five other investors purchase 25 Church's Chicken outlets, making them the largest minority operators of fast-food franchises in the nation. 1987 The BE FRANCHISE 50 list is published for the first time. The annual listing ranks franchise companies with the most black-owned franchise outlets. Lonear Heard, president of James T. Heard Management Corp., opens her seventh Los Angeles-area McDonald's restaurant. 1988 Hank Aaron, legendary home run king, sings a pact with Arby's to develop and operate 15 restaurants in the Milwaukee area. The Commerce Department's Minority Business Development Agency stops tracking the number of minorities in franchising. Herman Cain, president of Godfather's Pizza, signs a $50 million agreement to purchase the 586-unit chain from the Pillsbury Co. This marks the first leveraged buyout leveraged buyout, the takeover of a company, financed by borrowed funds. Often, the target company's assets are used as security for the loans acquired to finance the purchase. of a major fast-food company by a black executive. 1989 Matt Brown's Brooklyn-based Goodyear-Big Apple Tire and Auto Service Center becomes Goodyear Tire & Rubber Co.'s. No. 1 franchise in the Mid-Atlantic region, selling more tires than any other single franchise store. Black franchisees file a $500 million classaction suit against Burger King, charging the firm with confining a majority of black owners to high-cost, high-crime areas. 1989 The National Association of Negro Business and Professional Women's Club in Washington, D.C., becomes the first organization to buy its own franchise, an American Speedy Printing Center. 1990 Two black-owned franchise companies make the BE Franchise 50--Accent Hair Salons Inc. of Ohio (No. 31) and Fatburger Corp. of Calif. (No. 46). Accent, a nine-year-old firm, has a 100% African-American franchisee rate. Black Enterprise publisher Earl G. Graves and Los Angeles Laker legend Earvin "Magic" Johnson purchase a $60 million Pepsi-Cola franchise in Washington, D.C. 1992 Coverall cov·er·all n. A loose-fitting one-piece work garment worn to protect clothes. Often used in the plural. Noun 1. coverall - a loose-fitting protective garment that is worn over other clothing North America ends McDonald's Corp.'s six-year reign as the No. 1 franchisor on the BE FRANCHISE 50. The International Franchise Association (IFA Immunofluorescent assay (IFA) A blood test sometimes used to confirm ELISA results instead of using the Western blotting. In an IFA test, HIV antigen is mixed with a fluorescent compound and then with a sample of the patient's blood. ) creates the Alliance for Minority Opportunities in Franchising, a network of media, universities and franchisors working to increase the number of minorities at all levels of the industry. Larry Lundy cuts one of franchising's biggest deals when he acquires 31 Louisiana-based Pizza Hut outlets for an estimated $15.5 million. Atlanta-based NDI NDI National Death Index, see there Video Inc., headed by Chairman C. Alexander West and President AI Carter, fortifies its position as the nation's largest black-owned Blockbuster Video franchise when it purchases 23 outlets in the Northeast. 1993 Warren Thompson buys 31 Bob's Big Boys for $13.1 million from the Marriott Corp., and plans to convert the flailing restaurants into Shoney's restaurants. As a result, Thompson Hospitality LP. of Virginia becomes the fifth largest Shoney's Inc. franchise in the nation. V&J Food Inc. snatches a 17-store Burger King deal. Valerie Daniels-Carter now owns 32 outlets, which gross $23 million. |
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