25 Years and 70 Million Bears Later - Care Bears(TM) Are Still Going Strong.Play Along[R] Introduces Exciting New Care Bears[TM] to Commemorate their 25(th) Anniversary and First-Ever Theatrical Release DEERFIELD BEACH Deerfield Beach, town (1990 pop. 46,325), Broward co., SE Fla., on the Atlantic coast; inc. 1925. The development of high-technology industry and commerce expanded the town and more than doubled its population between 1970 and 1990. , Fla. -- Twenty-five years after capturing the hearts of an entire generation, the Care Bears[TM] continue to be America's favorite bears! As part of the Care Bears 25th anniversary celebration, Play Along[R], a division of JAKKS Pacific JAKKS Pacific, Inc. NASDAQ: JAKK is is a multi-brand company that designs and markets a broad range of toys and consumer products and is based in Malibu, California. Its product categories include action figures, art activity kits, stationery, writing instruments, performance , Inc. (Nasdaq:JAKK), will be unveiling its line of lovable bears with a whole new look, plus a limited edition 25th Anniversary Bear at the 2007 American International Toy Fair The American International Toy Fair (the trademarked name uses all capitals for TOY FAIR) is one of a few major toy industry trade shows held around the world. It is held annually in late winter (mid February) in New York City's Toy District (Broadway and 5th Avenue in the mid . "It's a true testament to the strength of the Care Bears brand that it is just as relevant today as it was in the '80s," said Tom Delaney Cyril Terence "Tom" Delaney (8 January 1911 - 31 August 2006) was a British sportsman and industrialist, perhaps best known in his later years for being the oldest licensed racing driver in the world, having competed in the same Lea-Francis car for more than three-quarters of a , VP of Marketing, Play Along. "We're excited to celebrate this milestone with Care Bears and acknowledge their special place in the hearts of generation after generation." Along with the exciting new Care Bears products and all-new entertainment, American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic Properties, brand owner, and The Joester Loria Group, exclusive licensing agent for the brand, have developed a full year of retail and marketing promotions celebrating the 25th Anniversary, including the debut of the first-ever Care Bears float in the Macy's Thanksgiving Day parade. This fall, the Care Bears plush toys will have an all-new look based on the characters from the new Care Bears movie Oopsy Does It, which is scheduled for theatrical release in August 2007. The Care Bears fresh, new look will be introduced to consumers this year through entertainment, as well as a full line of all-new consumer products. This new look brings out each bear's distinct and unique personalities with more expressive facial features Facial Features See also anatomy; beards; body, human; eyes. gnathism the condition of having an upper jaw that protrudes beyond the plane of the face. — gnathic, adj. . For ages 3+, SRP SRP - A data link layer protocol. $3.99 - $19.99. To celebrate the silver anniversary of these much-loved characters, the new limited edition Commemorative 25(th) Anniversary Care Bear will be released in the fall of 2007. Each Anniversary Bear will be accompanied by a special DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. containing the very first Care Bears episode ever, called The Land Without Feelings. This never-before-released episode was created back in the 1980's, and was never released for distribution. In addition to the rare DVD, the Anniversary Bear will include some special features that will make a perfect gift for Care Bears fans and collectors of every generation! For ages 3+, SRP $19.99 "Play Along has done a fantastic job creating an exciting new line that will delight Care Bears fans of all ages," said Tamra Knepfer, Senior Vice President, American Greetings Properties. "The Anniversary Bear is beautifully executed and the new look adds an expressiveness to the bears that makes for a fresh and exciting toy line toy line n. Chiefly Southern U.S. The line used in a game of marbles. designed for today's kids." About American Greetings Properties American Greetings' intellectual property and outbound licensing division, AG Properties was established in 2005 to develop multi-platform entertainment, licensing, merchandising and promotional campaigns for its classic properties, as well as develop a new series of character brands. The impetus for setting up the division was inspired not only by the success of two properties, Care Bears and Strawberry Shortcake
Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products. , which have made $1.8 billion and $1.5 billion in retail sales respectively, but also the IP, digital, manufacturing and retail core competencies that define the American Greetings Corporation. For more information visit www.agpbrands.com About The Joester Loria Group The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , competitive analysis, implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria group represents DaimlerChrysler Corporation for Jeep and Chrysler; American Greetings for Care Bears; PepsiCo North America for Pepsi, Mountain Dew, and Aquafina; BBC's Little Robots; Contender Entertainment's Peppa Pig; Baked Goods Leader, Entenmann's Products; award-winning pre-school property Baby Genius; and Zippo. About Play Along Play Along[R], a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including Cabbage Patch Kids Cabbage Patch Kids are a brand of doll created by Xavier Roberts in 1978. The original dolls were all cloth and were available at local craft shows, and later at Babyland General Hospital in Cleveland, Georgia. [R], Care Bears[R], Doodle Bear[R], Snugglers and the classic good luck Trolls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks[R], the official equipment of the World Sport Stacking Association. Play Along's products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along's products, visit www.playalongtoys.com. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific[R], Play Along[R], Flying Colors[R], Creative Designs International[TM], Road Champs[R], Child Guidance[R], Pentech[R], Trendmasters[R], Toymax[R], Funnoodle[R], Go Fly a Kite[R], Color Workshop[R], JPI JPI Justice Policy Institute JPI Java Platform Interface JPI Japan Petroleum Institute JPI Joint Packaging Instrumentation JPI Jinnah Polytechnic Institute (Karachi, Pakistan) JPI Joint Packaging Instruction [TM] and Plug It In & Play TV Games[TM]. JAKKS and THQ THQ Toy Headquarters THQ Territorial Headquarters THQ Tehsil Headquarters (Pakistan) THQ The Holy Quran THQ Theater Headquarters Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment World Wrestling Entertainment, Inc. (WWE) is a publicly traded, privately controlled integrated media (focusing in television, Internet, and live events), and sports entertainment company dealing primarily in the professional wrestling industry, with major revenue sources video games. For further information, visit www.jakkspacific.com. This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. Care Bears[TM] and related trademarks [c]2006 Those Characters From Cleveland, Inc. Play Along [TM] & [c]2006 Play Along, Inc. a division of JAKKS Pacific, Inc. All Rights Reserved. Product Images are available on our FTP site at ftp FTP in full file transfer protocol Internet protocol that allows a computer to send files to or receive files from another computer. Like many Internet resources, FTP works by means of a client-server architecture; the user runs client software to connect to ://ftp.jakks.net Username: toyfair, Password: t0yfa1r |
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