25 Million Americans Shop Online for Travel At the Last Minute; PhoCusWright Survey Forecasts Size Of Market For Last-Minute Travel.Business, Internet & Travel Editors SHERMAN, Conn.--(BUSINESS WIRE)--July 12, 2000 A quarter of all U.S. Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f - 25 million people - are last-minute travelers, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent random-sample survey conducted by PhoCusWright, Inc., the leading independent Internet travel intelligence company. And this number is likely to rise even higher as Internet use continues its explosive growth. Last-minute travelers are classified as those who took unplanned, last-minute trips at least 100 miles from home during the last six months. This young, upscale population has increasingly gained the attention of online travel retailers, including both generalists and specialists, such as LastMinuteTravel.com and U.K.-based lastminute.com. But until now there's been no publicly available, statistically accurate research to size the online last-minute traveling population. Highlights from the national survey include: - Half the adult U.S. population, or about 100 million people, have used the Internet in the last month. - Among all Internet users, 68% - about 68 million individuals - have taken an overnight trip at least 100 miles from their home within the last six months. - Twenty-five percent of Internet users - approximately 25 million people - took "unplanned, last-minute or spur-of-the-moment" trips. - Online last-minute travelers include a disproportionate number of young adults, women and West Coast residents. "This survey confirms our belief that the potential for the last-minute online travel market is huge and will only continue to grow," said Philip C. Wolf C. Wolf is the official mascot of the Erie SeaWolves, a Minor League Baseball team in Erie, Pennsylvania. The SeaWolves are the Double A affiliate of the Detroit Tigers Major League Baseball team. C. Wolf's History C. Wolf made his debut June 20, 1995, at Jerry Uht Park. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of PhoCusWright. "Niche providers such as priceline.com, LastMinuteTravel.com and lastminute.com will need to accelerate their efforts to attract and retain customers as new entrants, such as Hotwire, emerge." The last-minute travel survey was commissioned by PhoCusWright and conducted by ICR (Intelligent Character Recognition or Image Character Recognition) The machine recognition of hand-printed characters as well as machine printing that is difficult to recognize. - International Communications Research of Media, Pa. Further details are available on WebTravelNews at www.webtravelnews.com. PhoCusWright, Inc. is an independent strategy and research company that helps its clients understand the online travel marketplace and make competitively advantaged decisions. PhoCusWright analysis, forecasts and insight motivate industry executives to advance their businesses with speed and clarity. Subscriptions and engagements include intense, topical PhoCusWright Reports, The Insighter digital collection, strategy sessions, access to analysts, custom research, The Travel E-commerce Survey and The PhoCusWright Yearbook. PhoCusWright's WebTravelNews is the leading online news publication covering travel and technology. The PhoCusWright Investor and Executive Conferences in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. are the definitive forums for the online travel marketplace. Established in 1994, PhoCusWright, Inc. is headquartered in Sherman, Conn., USA, and has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City's Silicon Alley An area in New York that has become known for its companies devoted to multimedia and the Internet. It is located in Manhattan's "Soho" district, which does not stand for Small Office Home Office, rather it is SOuth of HOuston Street. and in London. Additional information and research are available at www.phocuswright.com. |
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