25 Free Prospects on ``Customer Analyzer & Prospect Builder'' Launched By infoUSA.

Business Editors

Omaha, Neb.--(BUSINESS WIRE)--March 11, 2002

Revolutionary software for

small business owners and salespeople to find new prospects, plus 25

free prospects, available on infoUSA.com.

infoUSA (Nasdaq:IUSA) launched a revolutionary Internet-based service called "Customer Analyzer and Prospect Builder"(TM). This FREE service gets small business owners and sales people new prospects faster and easier.

infoUSA Chairman and CEO, Vinod Gupta stated, "Most small business owners don't know what their current customers are like, and how to find prospects just like their customers. This proprietary software developed by infoUSA takes the guesswork out of finding new prospects."

21st Image, a division of Max I. Walker(R), used "Customer Analyzer and Prospect Builder" and Sales Manager Bill Jurgens said, "Finding the decision-makers quickly is key and this will give us that advantage. It's amazing that we can get so much information fast, and for so little investment. It's a no-brainer. "

"Customer Analyzer and Prospect Builder"(TM) analyzes the customer base and delivers prospects that have similar characteristics. It works like this:

1. A small business owner or sales person sends the phone numbers

of its existing customers to the "Customer Analyzer and

Prospect Builder"(TM) software on www.infoUSA.com. The

customers can be businesses or consumers or both. The phone

numbers are completely secure and private.

2. "Customer Analyzer and Prospect Builder"(TM) matches the phone

numbers of the customers to infoUSA's databases of 14 million

businesses and 266 million consumers. When these records are

matched, the software divides them by business customers and

consumer customers.

3. The business customers are analyzed by sophisticated modeling

software that takes into account factors such as SIC code,

number of employees, sales volume, credit rating, years in

business and other criteria. The consumer customers are

analyzed by such factors as age, income, household value and

other characteristics.

4. When the analysis is complete. An email is sent to the small

business owner or the sales person linking them to the website

where they can view their prospect list.

5. A small business owner or sales person can see their new

prospective customers for any zip code, city, or county. They

can preview the names and cherry-pick only the prospects they

want and save the rest for later. "Customer Analyzer and

Prospect Builder"(TM) can also suppress their existing

customers.

Some of the businesses that have used this software are ecstatic about its value in generating new prospects and increasing sales. infoUSA is so sure about this time-saving, new product's potential to grow sales that, for a limited time, customers who try the service will get 25 FREE prospects.

"The best part is the analysis is free. A customer only pays for the prospects they choose. New prospects cost only a few pennies per prospect," Gupta explained. "This is a revolutionary approach for small business owners or sales people to find prospects on the Internet without all of the headaches. The next step will be to send personalized letters, brochures... everything right from the web. infoUSA is in discussions to find the right partners for this mailing service. This is available 24/7 by going to www.infoUSA.com."

Gupta continued, "infoUSA has spent millions of dollars and over three years developing these proprietary models for the "Customer Analyzer and Prospect Builder"(TM) software. Due to the fact that infoUSA is the only company with a combined database of 266 million consumers and 14 million businesses, we are the only company who can offer this type of application to our customers."

About infoUSA

infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites, including Yahoo! (Nasdaq:YHOO - news) and Microsoft (Nasdaq:MSFT - news). Nearly 3 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at [phone].

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.