25% of TiVo(TM) or DVR Users Actually Rewind and Watch Commercials They Missed Says Greenfield Online Survey.74% of TiVo or DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels. Owners Say it has "Changed the Way They View Television" WILTON, Conn. -- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent Greenfield Greenfield, town (1990 pop. 18,666), seat of Franklin co., NW Mass., at the confluence of the Deerfield and Green rivers, near their junction with the Connecticut; settled 1686, set off from Deerfield and inc. 1753. Online, Inc. (Nasdaq: SRVY) Fact of the Week survey of approximately 1,000 Internet respondents, 25% of total respondents indicated that they rewind re·wind tr.v. re·wound , re·wind·ing, re·winds 1. To wind again or anew. 2. To reverse the winding of (recording tape or camera film). n. 1. The act or process of rewinding. their TiVo[TM] or a DVR to view the television commercials they have missed. The percentages of respondents rewinding and watching commercials by age group are: * 7% were 24 years old and under * 31% were between the ages of 25 and 34 * 33% were between the ages of 35 and 44 * 14% were between ages of 45 and 54, and * 15% were 55 and older Among the total respondent group, 30% currently own a TiVo or a DVR. 74% of respondents who own the device believe it has changed the way they view television. More than half of the respondents, or 54%, said they watch "somewhat more" television now than before they owned a digital video recorder See DVR. . As for the respondents who haven't yet joined the TiVo[TM] revolution? Among those who don't currently own a TiVo or a DVR, 51% simply felt they had "no need for one". 24% said they "haven't had the chance to buy one" yet. Another 22% cited the fact that they were "too expense" as the reason for not owning one. Fact of the Week is a free data service provided by Greenfield Online, Inc. To receive Fact of the Week data via email automatically, sign up at http://www.greenfield.com/agencypractice_signup.asp Have topic ideas you'd like to see in our next Fact of the Week? Contact www.greenfield.com/factoftheweek About the Survey This survey was conducted utilizing the Greenfield Online Omnibus omnibus: see bus. . The omnibus study is conducted twice a week among a Census-representative U.S. sample of 1,000 18+ year-old Greenfield Online survey respondents. Sample frame is selected based on Census data and selected by age, gender, and region. The margin of error for a randomly drawn sample this size is approximately +/-3%. About Greenfield Online, Inc. Greenfield Online, Inc., headquartered in Wilton, CT, supplies the increasingly urgent demand of industry for better understanding of consumers around the world. Our proprietary innovative technology enables us to collect thousands of consumer opinions quickly and accurately, and to organize them into actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. form. We do this through our Internet survey solutions business in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe by collecting, organizing and selling consumer opinions via survey responses for our clients on a global basis. Through our Ciao comparison shopping portals we gather unique and valuable user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as via product and merchant reviews that help consumers and visitors to our Ciao portals compare prices and make purchasing decisions. For more information visit http://www.Greenfield.com or http://www.ciao-group.com. To join the panel to take surveys, visit http://www.greenfieldonline.com. |
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