24Seven - Clubs: Get Playful on a Friday night; Event now favourite with clubbers from across the country.

Byline: with Davy T

IT IS ONE of the biggest Friday nights in town. ``Play'' at Society has become one of the best Friday nights out with a host of guest DJs.

Promoter and DJ Emile is pleased at its soaraway success. He told me: ``I started DJing in about 1994 playing hard house. I was also promoting at the same time.

``One of the first events I created was Totem, which had a big following in its day.''

He left after a few years to go to college and started teaching at Liverpool community college.

He left there in summer 2000 and returned to the club scene, starting working on the new Society Club.

He said: ``Society was launched in September 2000 and received massive acclaim and has gone from strength to strength, attracting clubbers from all over the country.

``It has become almost overnight one of the city's best clubs with a truly great reputation among clubbers.''

In April 2001 he went to work at Juice FM as promotions and marketing executive.

``It's a great station,'' he says. ``All the people there are doing a great job for the city. Juice is a dance musicbased station and embodies all aspects of club culture. Liverpool needed this station and it's great.''

In August 2001 he helped to start a night called Play at Society on Fridays with DJ Dave Graham as resident.

The night was launched as a tool to represent Juice FM's dance music policy on the dancefloors of Liverpool. It was an instant success.

He said: ``Play was about having a good time and the clubbers loved it and still do. It's rammed each week and getting bigger all the time.''

Emile reckons Play is great escapism: ``It's a place that you desire when you're stick in traffic. Or when you're in a meeting with the boss or serving a rude customer.

``Play is for all those people who spend all week doing things you don't want to do.

``It's for people who can't wait for the weekend. It's fun. We've never had a bad night.''

Emile, 24, and living in Toxteth, likes to keep his second name under wraps and lives for Friday nights.

``I've been to play at Society and it's excellent,'' he says. ``It's very safe and one of the city's best clubs.

``It's amazing that after only a couple of years it has become this big. Society is a quality club and as for Play, well, it's heading for the stars.

``It has a great buzz. Nobody has a bad word. The clubbers love it, the queues are round the block and it's a good age group.''

CAPTION(S):

EMILE: His ``Play'' night at Society is going from strenght to strength and getting bigger all the time