24-Hour Texas Cable News Speeds Production of Breaking News with 844/X from Media 100; 844/X Integrated Editing and Real-Time Compositing Shaves Hours Off News Promo Production.Business Editors/High-Tech Writers MARLBORO Marlboro or Marlborough (märl`bərō), city (1990 pop. 31,813), Middlesex co., E Mass.; settled on the site of a Native American village 1657, inc. as a city 1890. , Mass.--(BUSINESS WIRE)--July 23, 2003 Media 100 Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MDEA MDEA 3,4-Methylenedioxy-N-Ethylamphetamine (empathogenic/psychedelic drug closely related to MDMA) MDEA Master Data Exchange Agreement MDEA Methyl Di-Ethyl Amine ), a leading provider of advanced media systems, announced today the latest customer in a rapidly expanding community of 844/X users in broadcasting - Texas Cable News (TXCN TXCN Texas Cable News ). The 24-hour news channel has added the Company's award-winning 844/X real-time vertical editing system as the station's new workhorse for creating spots, accommodating last-minute edits and delivering superior-quality news promotions and commercial content. 844/X is already helping shave hours off the time required to produce multi-layered promos and other projects. "Seeing a demo of 844/X opened our eyes to the fact that there was a faster, more integrated solution available to support our editing and compositing needs," said Sean Walkup walk·up also walk-up n. 1. An apartment house or office building with no elevator. 2. An apartment or office in a building with no elevator. , Post Production Editor, TXCN Creative Services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
At TXCN, "fast" is taking on new meaning as its editors and engineers get to know 844/X. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Walkup, the system has been performing with all of the unprecedented power promised in the Media 100 demo, far outpacing competing solutions in "apples-to-apples" comparisons where TXCN promos were re-created using the 844/X toolset. The system has been especially impressive to those who knew what it was like pre-844/X to have to render out work. These real-time speed gains are already being put to good use to support TXCN's regional, national and international coverage, where breaking news often demands lightning-quick last-minute manipulation of promotional spots and layered or animated elements. 844/X also enables TXCN's creative staff to work through multiple ideas or versions in a short amount of time without rendering. Input from a producer or other client can be solicited and implemented just as quickly, with each tweak available for immediate review. And XBLUR, an 844/X add-on that for the first time makes possible real-time Gaussian Blur A type of image filter commonly used to blur an object. It may be used to blur the entire image or to produce a drop shadow effect. See image filter.  effects, provides TXCN with additional capabilities for adding cinematic-style camera defocus de·fo·cus tr.v. de·fo·cused or de·fo·cussed, de·fo·cus·ing or de·fo·cus·sing, de·fo·cus·es or de·fo·cus·ses To cause (a beam or a lens) to deviate from accurate focus. n. effects and other creative treatments with real-time control Real-time control is a popular term for a certain class of digital controllers. For effective digital control, it is critical that sample time be constant. Real-time control achieves nearly constant sample time. See also
"By maximizing the real-time and 10-bit quality aspects of 844/X with XBLUR, I can make video news material look that much better in a flash," said Walkup. "I can duplicate a layer and put it in as an overlay for a very soft film effect. Or, I can give a commercial project a quasi-film look and still leave the office by 5:30 PM. Unlike other options that have been used to try to achieve these higher-end effects, operation of 844/X with XBLUR is both elegant and instantaneous. And it doesn't take 20 steps and a lot of software-based rendering to get to a beautiful-looking result." About Texas Cable News (TXCN) TXCN is Texas Cable News, the Lone Star Lone Star (or Lonestar) may refer to:
Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island Rhode Island, island, United States Rhode Island, island, 15 mi (24 km) long and 5 mi (8 km) wide, S R.I., at the entrance to Narragansett Bay. It is the largest island in the state, with steep cliffs and excellent beaches. , and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle The Denton Record-Chronicle is the official newspaper for the city of Denton, Texas and Denton County since 1899. William Edwards consolidated the Denton Chronicle (1882) and the Denton County Record (1898), as a weekly newspaper. (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. About Media 100 Media 100 develops award-winning advanced media systems for content design, enabling creative professionals to design highly evocative effects-intensive work on a personal computer. Creative artists and content design teams around the world use Media 100's Emmy Award-winning solutions. The Company is headquartered in Marlboro, Massachusetts. For more information, please visit www.media100.com. Media 100 and 844/X are registered trademarks and XBLUR is a trademark of Media 100 Inc. All other products and brand names are trademarks or registered trademarks of their respective holders. |
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