24/7 Real Media to Fully Integrate with Baidu.com, China's Largest Search Engine.Integration of Baidu API and Decide DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. [R] platform allows 24/7 to dynamically manage search campaigns across every major search engine globally NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- 24/7 Real Media, the leading global digital marketing company, announced today that it will fully incorporate Chinese search engine Baidu.com's application programming interface (API) into its Decide DNA search marketing platform. 24/7 Real Media is the largest global search marketer to integrate with China's most popular search engine, which reaches 62 percent of China's 162 million Internet users. The integration will allow 24/7 Real Media clients to dynamically manage online marketing campaigns on every major search engine worldwide, generating top return on investment and budget optimization. "We're thrilled that we are able to leverage our search expertise and technology leadership to incorporate Baidu's API," said Ian Leuchars, Senior Vice President of Search Marketing Services for 24/7 Real Media. "This will be very beneficial for advertisers with global search campaigns, especially those with a desire to reach China's rapidly growing online population." Decide DNA is the leading search marketing technology platform, scaling and regionalizing campaigns based on client-selected goals and specific criteria. This award-winning platform led to 24/7 Real Media being named the leading paid search agency in two consecutive JupiterResearch SEM Constellation reports. The new integration will capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. Baidu.com's reach and Decide DNA's ability to support multiple languages and currencies. Jimmy Lee, Online Marketing Director at eLong, a leading Chinese online travel service provider and Asia affiliate of Expedia, noted, "eLong works with 24/7 Real Media in China because of its expert knowledge around SEM across China and the APAC APAC Australian Partnership for Advanced Computing APAC Agricultural Policy Analysis Center APAC Asia and Pacific APAC Asian Pacific American Coalition APAC Adapted Physical Activity Council (American Alliance for Health) region, and for its market-leading proprietary double-byte-enabled search software, Decide DNA." 24/7 Real Media has been managing paid search campaigns in China for over two years. Integration with Baidu gives the company even greater access to a booming market. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. research firm Analysys International, the size of the China search engine market reached US $153 million in the first half of 2007, increasing 69 percent quarter on quarter and 29 percent year on year. The China online advertising market is projected to reach US $1.5 billion by the end of 2010. The Baidu integration is the latest example of 24/7 Real Media's strong international digital marketing presence: The company has 20 offices in 12 countries, and a full range of integrated search marketing products, including paid search, SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. , and feed management. About 24/7 Real Media, Inc. 24/7 Real Media, Inc., a WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com 24/7 Real Media: The Science of Digital Marketing. 24/7 Real Media is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org. |
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