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24/7 Real Media Wins Web Representation Account for HealthSquare.com, a Popular Health Destination for Families.


Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Nov. 6, 2003

24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that HealthSquare.com, one of the most popular health Web sites for women and their families has joined the company's 24/7 Web Alliance. 24/7 Real Media's national media sales force will represent HealthSquare.com on an independent basis and as part of 24/7's thriving Health Channel.

HealthSquare.com is an award winning website, which offers free access to high-quality health and wellness information, written specifically for the lay person. The site provides women and their families' in-depth information all major health conditions and treatments; together with critical facts on prescription drugs prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug,  including: indications, dosage dosage /dos·age/ (do´saj) the determination and regulation of the size, frequency, and number of doses.

dos·age
n.
1. Administration of a therapeutic agent in prescribed amounts.
, warnings and possible interactions. HealthSquare.com currently delivers more than 1.9 million page views to its 400,000 monthly visitors.

HealthSquare.com will join 24/7's market-leading Heath Channel. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Nielsen//NetRatings, 24/7's Health Channel(*)attracted over 1.3 million unique users viewing nearly five million pages in September. With this reach, 24/7 and its clients can deliver large and highly targeted audiences to the fast growing Pharmaceutical advertising category online. Other top sites in the Health Channel include: Medicine Online, MOL Mol (môl), commune (1991 pop. 30,763), Antwerp prov., N Belgium, near the Dutch border; founded in the 9th cent. It is a manufacturing city and the site of a Euratom nuclear research center.


See mole.
.net and Estronaut, also known as womenshealth.org.

Raul Collado, managing partner of New Media Systems, the parent organization of HealthSquare.com, said, "I'm impressed with 24/7 Real Media's current roster of healthcare advertisers and believe it has the best solution and sales team for maximizing revenue on the HealthSquare.com site."

Brian White Brian White may refer to:
  • Brian White (British politician) (born 1957), former British Labour Party Member of Parliament
  • Brian White (Chairman of the Buddhist Council of New South Wales) (born 1959),
, director of business development for 24/7 Real Media, said, "We are pleased to have HealthSquare.com join the 24/7 Real Media Web Alliance. Our experience and performance in the Health category, coupled with HealthSquare.com's targeted content will make our clients and us more relevant to the Pharmaceutical category. We continue to focus on this category since these advertisers are among the fastest adopters of online advertising. We are pleased to provide and even larger audience with the addition of HealthSquare.com."

24/7 Web Alliance is a suite of Web advertising solutions consisting of branded Web sites, content channels and a network of more than 550 Web sites. 24/7 Web Alliance is designed to deliver targeted advertising campaigns that generate high response results while offering content alignment and quality brand affiliation.

(*)24/7 Real Media's Health Channel is a custom aggregation of sites composed by Nielsen//NetRatings at the request of 24/7 Real Media.

About HealthSquare.com

HealthSquare.com is owned and operated by New Media Systems, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a provider of Internet-based products and services to the healthcare industry. The Web site, which has 400,000 monthly visitors, reports on major health issues confronting women and their families today, supplying detailed information on more than 1,000 prescription drugs including: indications, dosage, warnings and possible interactions.

About 24/7 Real Media, Inc.

24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point Noun 1. starting point - earliest limiting point
terminus a quo

commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the
 for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.

Caution concerning forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment

1. A reduction in a company's stated capital.

2. The total capital that is less than the par value of the company's capital stock.

Notes:
1. This is usually reduced because of poorly estimated losses or gains.

2.
 of relationships with employees or major customers, loss of faith in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of November 6, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 6, 2003
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