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24/7 Real Media Wins ABC's Local Stations' Web Representation Account; Nine Local ABC-Owned Outlets Become Part of the 24/7 Web Alliance.


Business Editors

NEW YORK--(BUSINESS WIRE)--June 10, 2003

24/7 Real Media, Inc. (Nasdaq:TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 National Television Sales has added the Web sites for its top nine ABC Owned TV (OTV OTV Outer Tactical Vest
OTV Otvorena Televizija (Croatian: open television )
OTV On the Vine (Carolina Wine Country News website)
OTV Orange Television (Lebanon TV station) 
) stations to the company's 24/7 Web Alliance group of more than 450 Web publishers.

Financial terms of the agreement were not disclosed.

The Web sites to be represented are for the following popular TV stations: WABC WABC Worldwide Association of Business Coaches
WABC Westamerica Bancorporation (NASDAQ symbol)
WABC World Aquatic Babies Congress
WABC World Association of Business Coaches
WABC World Aquatic Babies & Children
 in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
; KABC KABC Kaufman Assessment Battery for Children  in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ; WLS WLS Weblogic Server (BEA Systems)
WLS Weight Loss Surgery
WLS Weighted Least Squares
WLS Wisconsin Lutheran Seminary (Mequon, Wisconsin)
WLS Windows Live Search
WLS Wisconsin Longitudinal Study
 in Chicago; KGO KGO Knight Grand Officer  in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden ; KTRK in Houston; WPVI in Philadelphia; WTVD in Raleigh-Durham, NC; KFSN in Fresno, CA; and WJRT in Saginaw and Bay City, MI. The combined Web sites have approximately three million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  each month.

Under the terms of the agreement, the Company's 24/7 Web Alliance national sales force will be representing ABC's Web sites, offering customers the opportunity to advertise with the sites on a stand-alone basis, as part of 24/7's News channel and as part of 24/7's run of network offering.

Richard Vedder, vice president of ABC's convergence sales said, "We have tremendous confidence in 24/7 Real Media's national sales team. Promoting the sites as unique brands as well as part of the larger 24/7 product offering is a very effective way to monetize our inventory. Their national sales team is an excellent addition to our overall initiatives and will increase our brand reach within the online advertising community."

Brian White Brian White may refer to:
  • Brian White (British politician) (born 1957), former British Labour Party Member of Parliament
  • Brian White (Chairman of the Buddhist Council of New South Wales) (born 1959),
, director of business development for 24/7 Real Media, said, "We are pleased to have expanded our relationship with ABC National Television Sales, which has been using 24/7 Real Media's Open AdStream technology to distribute its advertising, to include national sales representation of its company-owned television station Web sites. Our track record in representing top-tier sites and our strong channel of online news Web sites makes us confident that we will deliver outstanding results to ABC TV."

24/7 Web Alliance is a suite of Web advertising solutions, consisting of branded Web sites, vertical content channels and a network of more than 450 Web sites. 24/7 Web Alliance is designed to deliver targeted advertising campaigns that generate high response results while offering content alignment and quality brand affiliation.

About the ABC Owned TV Station Group Websites

The ABC Owned TV (OTV) Station Group is one of America's leading television groups, with 10 stations covering 25% of U.S. TV Households. Each of the stations is a leader in local news, information and syndicated programming, as well as a distributor of ABC TV Network programming in primetime and other dayparts. The group's websites were established to extend the TV Stations' content and branding into the online space, and are sold to advertisers both as standalone online properties and in packages with on-air (broadcast) TV. The sites are managed internally, with hosting and technical support from the Disney Internet Group.

About 24/7 Real Media, Inc.

24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could

cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of April 28, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 10, 2003
Words:786
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