24/7 Real Media Teams up with United Way NYC and Seedco to Support Small New York City Nonprofit Organizations.Business Editors NEW YORK--(BUSINESS WIRE)--Feb. 4, 2004 Kicks Off Relationship With Promotional Campaign For The CityKids Foundation 24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that it has teamed up with United Way of New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Seedco, which provide financial and technical assistance and management support for the community-building efforts of nonprofit organizations Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. , to increase public exposure and support for innovative New York City nonprofits. To commence the relationship, 24/7 Real Media launched a pro bono Short for pro bono publico [Latin, For the public good]. The designation given to the free legal work done by an attorney for indigent clients and religious, charitable, and other nonprofit entities. advertising campaign to encourage people to support the CityKids Foundation, a group that helps children from different racial, cultural, and socioeconomic so·ci·o·ec·o·nom·ic adj. Of or involving both social and economic factors. socioeconomic Adjective of or involving economic and social factors Adj. 1. backgrounds to develop their own solutions to community problems. Based in New York City, CityKids works with children throughout the nation, helping them develop the tools and skills to improve their educational skills, support changes in their communities and communicate artistically. 24/7 Real Media has produced eight different ads promoting CityKids, which are being served to unused ad space on hundreds of Web sites including news, entertainment, health and women's sites among others. The campaign, which was launched in August, has already had tremendous success, winning praise from the CityKids Foundation. Elizabeth Sak, president of CityKids, said, "I want to thank 24/7 Real Media for creating and posting our ads on the Web, and generating so many hits for our site. It is so important to organizations like ours that we build awareness of our work and our brands, helping us to raise funds to continue creating positive change in the lives of young people. As we all function with such limited budgets, opportunities such as the one you provided us are critical to our survival." David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Moore, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 24/7 Real Media, said, "We are pleased to put 24/7 Real Media's marketing and creative expertise to work to benefit small community-oriented organizations like CityKids. These organizations do not have the resources to communicate the wonderful work they do to a large audience of potential supporters. We hope by harnessing the power of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. to help them extend their reach and raise their profiles in the cities where they have done so much good." About 24/7 Real Media, Inc. 24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point Noun 1. starting point - earliest limiting point terminus a quo commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com. About United Way of New York City United Way of New York City is dedicated to helping the City's most vulnerable citizens become and remain self-sufficient. We bring together partners and resources to address health and human care problems in five critical Action Areas: hunger and homelessness solutions; access to health care; education and early childhood development; workforce development; and the overall health of the nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. sector. Working with local nonprofits, businesses and government, we lead strategies to improve the quality of life for New York's neediest. Through our management assistance, volunteer and technology outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. programs, we build the capacity of nonprofit agencies to deliver results. We set goals and measure and report progress in each of our Action Areas. United Way of New York City is independently operated and governed by local volunteers. For more information on United Way of New York City, please visit www.unitedwaynyc.org. About Seedco Founded in 1986, Seedco provides financial and technical assistance, and management support, for the community-building efforts of nonprofit organizations and small businesses in targeted disadvantaged communities throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Working in partnership with local community organizations, universities, and other local and national groups, Seedco develops and supports wide-ranging initiatives that support working families, promote community economic development, and strengthen community-based nonprofits. Seedco's approach focuses on increasing its community partners' capacity to implement high-impact projects that build community and individual assets. About The CityKids Foundation In 1985, cultural activist Laurie Meadoff founded CityKids as a non-profit, multicultural mul·ti·cul·tur·al adj. 1. Of, relating to, or including several cultures. 2. Of or relating to a social or educational theory that encourages interest in many cultures within a society rather than in only a mainstream culture. youth organization located in New York City. She began by working with a group of 10 young people from across the City. The approach developed into a clear and consistent strategy: to solve the challenges facing young people, first ask questions; help them explore the perceptions, feelings and facts about issues; teach them the skills to make their voices heard; and finally partner with them to create change. This program design resulted in youth producing solutions - improving their own educational status; taking action in community service projects; producing new artistic works that market positive messages to their peers; and performing these works locally and throughout the country. Young people are interested and motivated to become CityKids themselves because what we do reflects "our music, our voices and our issues." Instead of being defined by others, young people create their own images and definitions of "city kids." Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment 1. A reduction in a company's stated capital. 2. The total capital that is less than the par value of the company's capital stock. Notes: 1. This is usually reduced because of poorly estimated losses or gains. 2. of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of February 4, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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