24/7 Real Media Signs Agreement with Investors.com, Adding Insight XE and Insight ACT.Business Editors NEW YORK--(BUSINESS WIRE)--April 15, 2004 24/7 Real Media, Inc. (Nasdaq: TFSM) -- The Web Site of Investor's Business Daily Investor's Business Daily (IBD) is a national newspaper in the United States, published Monday through Friday, that covers international business, finance, and the global economy. Founded in 1984 by William O'Neil, its headquarters are in Los Angeles, California. Is Using Key Components of 24/7 Real Media's Open AdSystem Suite of Integrated, Dynamic Technology in Addition to Existing Ad Serving and Media Representation Agreements 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that Investors.com, Web site of Investor's Business Daily newspaper, has chosen 24/7 Real Media's Open AdSystem, the integrated, dynamic suite of ad serving and analytics technology, adding Insight XE as its Web analytics tool and Insight ACT(TM) as its behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. technology. Since April 2000, Investors.com has been using Open AdStream(R) Central as its exclusive ad serving solution and has been benefiting from Web representation as a member of the 24/7 Web Alliance. Today, Investors.com launched a redesigned Web site in conjunction with the twentieth anniversary of Investor's Business Daily. Designed to meet the needs of its loyal subscriber base, the site features expanded research tools and more news and stock market data. More than 78% of the Investor's Business Daily subscribers are registered members of Investors.com. These self-directed investors and financial professionals are an extremely loyal audience. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. February 2004 ComScore Media Metrix data, Investors.com visitors spend an average of 46.9 minutes on the site each month. David B. Hills
Compare: turn-key solution. that includes technology, sales and analytics functions so they can focus on building their audience. The new Investors.com site will bring more value to consumers and empower us to bring greater relevance to advertisers. Deploying our exciting products Insight XE and Insight ACT will allow Investors.com and us to serve both the audience and advertisers in new ways. We will continue to define the future of this industry with our customers." Harlan Ratzky, vice president and manager, internet marketing See Internet advertising. of Investor's Business Daily, said, "We believe that 24/7 Real Media's visionary approach to helping publishers with relevant products is the future of interactive advertising. Our newly redesigned Web site offers our readers exciting new features and marketers new advertising opportunities. Using Insight XE, we will be able to evaluate their interaction with the new site and the new features. The analytical tools are going to be invaluable in helping us to create the most useful site for our readers and advertisers. We can also ensure that commercial content will be relevant and meaningful to our audience, which is a highly discerning and demanding one, via the deployment of Insight XE and Insight ACT on our site." Insight ACT links Open AdStream's ad serving capability with Insight XE(TM), the Company's proprietary content and commerce analytics system. Insight ACT offers behavioral segmentation and targeting in a three-step process of analysis, clustering and targeting of user segments. Insight ACT also provides inventory forecasting and control as well as performance reporting by behavioral segment. Insight XE is a powerful, flexible next generation Web Analytics solution that helps organizations measure, analyze and understand the behavior of visitors to their Web site. Among 24/7 Real Media's Insight XE clients include FoxNews.com, Forbes.com, Lifetime TV, UAL UAL United Airlines (ICAO code) UAL Unified Accelerator Library (Brookhaven National Laboratory) UAL User Account Lockdown UAL User Access Layer UAL Universal Auxiliary Language UAL User Agent Layer Loyalty Services and YellowPages.com. About Investor's Business Daily: IBD IBD abbr. inflammatory bowel disease Inflammatory bowel disease (IBD) Disease in which the lining of the intestine becomes inflamed. Mentioned in: Amebiasis IBD 1. , "The #1 Source for Ideas That Work(TM)", and eIBD(TM), the digital edition of Investor's Business Daily, are recognized for their proprietary stock ratings and innovations in business and financial publishing. IBD's companion Web site, www.investors.com features unique research tools and data-driven ratings instantly providing stock comparisons of publicly traded companies publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. . Founded by investment expert William J. O'Neil in 1984, Investor's Business Daily provides individuals and professionals with superior stock market information and critical analysis generally reserved for institutional investors Institutional Investor A non-bank person or organization that trades securities in large enough share quantities or dollar amounts that they qualify for preferential treatment and lower commissions. . With a total audience of nearly one million readers, there are currently 12 print sites that support IBD's nationwide distribution. About 24/7 Real Media, Inc. 24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today, Defining Tomorrow. Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment 1. A reduction in a company's stated capital. 2. The total capital that is less than the par value of the company's capital stock. Notes: 1. This is usually reduced because of poorly estimated losses or gains. 2. of relationships with employees or major customers, loss of faith in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of April 15, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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