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24/7 Real Media Signs Ad Serving Agreement with Gigex, a Leading Video Game Provider, to Use Open Adstream Central.


Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--April 27, 2004

24/7 Real Media, Inc. (Nasdaq:TFSM), a pioneer in interactive marketing and technology, today announced that Gigex, Inc., a leader in free hosted game downloads and consumer video game content, has selected Open AdStream Central(R) as its exclusive ad serving solution for its destination sites, Gigex.com and Gamedaily.com, which connect with a network of more than 130 affiliated consumer and B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 sites and portals.

Gigex provides free consumer video game content including news, reviews, features and broadband demo demo - /de'moh/ 1. A demonstration of a product, often of an early version or prototype. A demo is a far more effective way of inducing bugs to manifest themselves than any number of test runs, especially when important people are watching.

2. demo version.

3.
 and trailer downloads to millions of gamers without requiring P2P See peer-to-peer and point-to-point.  software, site registration or a paid subscription. Gigex has unrivaled experience promoting hundreds of major game titles for leading publishers including Atari, Disney Interactive, Electronic Arts, Konami, Microsoft, Sony Online, TakeTwo Interactive, THQ THQ Toy Headquarters
THQ Territorial Headquarters
THQ Tehsil Headquarters (Pakistan)
THQ The Holy Quran
THQ Theater Headquarters
, UbiSoft, Vivendi Universal and others. Each month, it reaches more than 24 million gamers, of which the overwhelming majority are 14-to-34-year-old males.

Gigex chose Open AdStream Central as the company realized it required that its ad serving solution encompass flexibility, low cost and features that point to the future of advertising online.

Mark Friedler, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Gigex, Inc., said, "We needed a solution that understood the unique needs of publishers that rely on cutting edge advertising units on their Web sites. Our audience of young males is highly attractive to many large brand advertisers that want to push the envelope with exciting interactive ad solutions. 24/7 provides us with a flexible, robust and scalable platform with reports and features that are critical to the growth of our business."

Jim Alla, 24/7 Real Media's senior vice president of technology sales, said, "We continue to value new and existing publisher relationships and earn our business with our customers by providing relevant, robust and complete solutions for today. We also look forward to defining tomorrow with Gigex.com, and our other customers through ongoing development and deployment of publisher-oriented products. Gigex.com, with a highly elusive audience of young men, will benefit from our years of experience and focus on the Web publisher business."

Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placement across their entire Web sites. Among 24/7 Real Media's Open AdStream clients are Weather.com, FoxNews, Jupiter Media and Forbes.com.

About Gigex. Inc.

Gigex is a leading video game information and promotion company that reaches more than 24 million mainstream gamers each month through its destination site, http://www.gigex.com, and a network of more than 130 affiliated sites and portals. Gigex is the leader in providing free hosted game downloads and consumer content. Gigex provides free broadband downloads to millions of gamers without requiring P2P software, site registration or a subscription. Gigex has unrivaled experience promoting hundreds of major game titles for leading publishers including Atari, Disney Interactive, Electronic Arts, Konami, Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, , Sony Online, TakeTwo Interactive, THQ, UbiSoft, Vivendi Universal and others. Gigex also owns and publishes the leading video game trade newsletter www.gamedaily.com. Founded in 1995, Gigex is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  and New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

About 24/7 Real Media, Inc.

24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com.

24/7 Real Media: Delivering Today, Defining Tomorrow.

Caution concerning forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment

1. A reduction in a company's stated capital.

2. The total capital that is less than the par value of the company's capital stock.

Notes:
1. This is usually reduced because of poorly estimated losses or gains.

2.
 of relationships with employees or major customers, loss of faith in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of April 27, 2004 The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 27, 2004
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