24/7 Real Media Renews Prestigious Ad Serving Accounts.

Business Editors

NEW YORK--(BUSINESS WIRE)--July 25, 2002

eMarketer and Digital Chicago Lead the Parade of Web Publishers

Renewing with Open AdStream; Customer Service and Expanded Rich

Media Capabilities of Open AdStream 5.1.2 Making the Difference

Having solidified its position as a global leader in interactive ad management solutions, 24/7 Real Media (Nasdaq: TFSM) continues to increase its market share by maintaining a near 100% retention rate with its Open AdStream(TM) customers.

With more than two dozen accounts acquired from rivals in the past six months, 24/7 Real Media is growing market share through compelling ROI and technology features, as well as through continued enhancements to Open AdStream, the industry standard among ad management solutions. The company is also keeping its clients through one of its hallmarks - superior customer service.

"The account representatives and support team for Open AdStream CENTRAL are always there when we need them," said Crystal Gurin, CEO of Creative Media Strategies, eMarketer's ad sales force. "It's such an advantage when your technology vendor strives to understand your business and works with you to meet your objectives. I am impressed with the customer service at 24/7 Real Media."

While some of its competitors have closed their tech support divisions and diminished customer service, 24/7 Real Media has maintained a premium level of support. It's a key reason why Open AdStream customers invariably remain Open AdStream customers.

"We're proud to have been among the first Open AdStream customers back in 1996," said John Cary, President of Digital Chicago, which is the Web presence of more than 30 newspapers, including The Chicago Sun Times, Chicago Daily Southtown, The Star, Suburban Chicago Newspapers, and the Pioneer Press. "Open AdStream is the best ad serving solution for any online publisher that wants to maximize its inventory and work easily with rich media. OAS' regular updates and continually improving feature set make it the right choice for us."

Open AdStream has always been an industry leader in terms of rich media. It works directly with Eyeblaster, EyeWonder, Point.Roll, Unicast, Klipmart and others to incorporate the companies' respective technologies into its Rich Media Guide, right in Open AdStream's User Interface. Since Digital Chicago and eMarketer also partner with the 24/7 Network, the Rich Media benefits are twofold. 24/7 Real Media provides its publisher and advertiser clients with seamless service when Rich Media campaigns are delivered.

With major competitors consolidating and so many Web publishers justifiably concerned over the viability of their ad serving providers, ongoing customer confidence in Open AdStream and 24/7 Real Media is driving even more Web publishers to consider switching from other solutions. 24/7 Real Media is the sole remaining one-stop location for Web publishers who seek an entire suite of digital media solutions, all working in concert.

"We're finding that Web publishers contact us because of our compelling ROI and because of the difficulties being experienced by some of our competitors. But, many of our new customers end up doing business with us because of what our referring customers tell them," said Tom Capato, Senior Vice President, Technology Sales for 24/7 Real Media. "Saving millions of dollars in ad serving costs is a nice sizzle, along with Open AdStream's feature set. But, actually doing business with a company that will partner with you the way ours does is a great steak, especially when enjoyed over the long term."

About 24/7 Real Media, Inc.

24/7 Real Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue. Our products and services include: Internet ad serving technology, online media representation, integrated marketing solutions comprised of network and site specific advertising, online promotions and search engine optimization. For more information, please visit our Web site: www.247realmedia.com.

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in the most recent quarterly report and other filings with the Securities and Exchange Commission made by the companies named herein. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the potential for impairment of relationships with employees or customers, the costs related to doing business in the interactive advertising industry, the risk that the conversion of the Series A-1 Preferred Stock will not be approved by the Company's stockholders, and any competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.