24/7 Real Media Renews Open AdStream and Open Insight Agreements with Fifty One Web Publishers in Second Quarter, Ended June 30.

Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Aug. 21, 2003

Forbes.com, Nando Media and Playboy Lead the List of Renewals

24/7 Real Media (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, announced today that, in the second quarter, ended June 30, it signed 51 renewals of Open AdStream(R) and Open Insight agreements. For the first half of the year, the number of renewals of ad serving and Web analytics agreements reached 96.

The company reported that its retention rate of Open AdStream ad serving and Open Insight Web analytics clients during the first two quarters of 2003 reached an all-time high of 97%. Among the household name companies that renewed agreements in the second quarter were: Playboy, Forbes.com and French newspaper, LeMonde.

David J. Moore, president and CEO, said: "So far this year, the pace of technology agreement renewals has exceeded our expectations. We believe these strong sales renewals reflect our customers' confidence in the future of 24/7 Real Media as a leader in the Internet advertising industry as well as their satisfaction with our superior customer service."

"24/7 Real Media remains the only contender in the Internet advertising arena still offering publishers and marketers a full array of products and services, 24/7 Real Media is ideally positioned to capitalize on a marketplace with greater sales and fewer competitors than there were two years ago," he added.

Mr. Moore noted that, "While some of its competitors have closed their tech support divisions and diminished customer service, 24/7 Real Media has maintained a premium level of support. It's a key reason why Open AdStream customers invariably remain clients."

"We have been using 24/7 Real Media's Open AdStream for over five years, and throughout that time the software has consistently been simple to maintain and extremely reliable." said Bob Niketman, online business systems directory, Playboy. "Additionally, it has provided the functionality and flexibility to deliver nearly every type of creative that our advertisers have asked us to run. Beyond the basic features of being able to schedule a campaign to deliver a given number of impressions, the features that we use most are cookie targeting and competitive categories. Cookie targeting, along with Javascript, enables us to deliver sophisticated frequency caps, while competitive categories enable us to easily keep competitive ads from displaying together on the same page. Finally, we make good use of the wide range of reports that Open AdStream provides."

Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire Web sites. Among 24/7 Real Media's Open AdStream clients are Discovery.com, Weather.com, FoxNews, Jupiter Media and Forbes.com.

"We're finding that Web publishers contact us because of our compelling return on investment and because of the difficulties being experienced by some of our competitors in providing customer service. We attract many new customers as a result of referrals from existing customers," said Thomas Capato, senior vice president, technology sales for 24/7 Real Media.

About 24/7 Real Media, Inc.

24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization, online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of August 21, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.