24/7 Real Media Rebrands Its Full-Service Search Engine Marketing Unit; 24/7 Search is New Name of 24/7 Website Results.Business Editors NEW YORK--(BUSINESS WIRE)--Aug. 13, 2003 24/7 Real Media, Inc. (Nasdaq:TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today introduced 24/7 Search as the name of its unit that provides full service management of online search marketing campaigns for marketers and advertising agencies. 24/7 Search, formerly known as 24/7 Website Results, is the leading search engine marketing agency operating globally to deliver targeted visitors from the search channel to the largest advertisers online. It has a customer base of almost 1,500 of the largest online advertisers as well as partnerships with 19 major search engines ensuring a significant volume of quality search visitors. Douglas C. Wagner, 24/7 Real Media's president of 24/7 Search, said: "24/7 Search reflects the expanded product line that we are offering to online advertisers globally. In addition to its paid inclusion and XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. feeds, this division of 24/7 Real Media now offers Web analytics and pay-per-click bidding software to its search clients. We firmly believe that 24/7 Search is at the forefront in providing online advertisers the necessary tools to capture targeted search visitors from the various search engines in the 24/7 Search network and a reporting suite to analyze back-end performance." In addition, Wagner noted that the IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. PWC Online Media Spend Report for 2002 showed that search marketing accounted for 31% of the entire online advertising market in the first half of last year in the U.S. market, and this is forecast to grow by 25% over the next 12 months. With more than six years experience in online advertising sales, technology and search engine marketing, 24/7 Search is uniquely positioned to provide total management of search engine marketing activity. It delivers all advertisers' search requirements, including: -- bid management on PPC See Pocket PC, PowerPC and pay-per-click. PPC - PowerPC (Pay-Per-Click) listings, which incorporates a performance based pricing model that charges advertisers only when a potential customer clicks through to their site, -- submission into "trusted feed" programs, which submit content to the major search engines and portals with 24 and/or 48 hour updates for rapid inclusion and increased exposure for pre-qualified visitors, -- purchase of keyword-targeted banners, -- customer tracking, and -- analysis of ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Through proprietary tools and technology as well as unparalleled experience, 24/7 Search seeks to increase an advertiser's volume of leads at a lower cost per acquisition. "24/7 Search manages the entire search engine marketing process from start to finish, using all the 24/7 Real Media tools available on the market today to ensure that advertisers' plans are executed as efficiently as possible while at the same time improving return on investment," said Wagner. About 24/7 Real Media, Inc. 24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point Noun 1. starting point - earliest limiting point terminus a quo commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the ad serving, Web analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com. Caution Concerning Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or . Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment 1. A reduction in a company's stated capital. 2. The total capital that is less than the par value of the company's capital stock. Notes: 1. This is usually reduced because of poorly estimated losses or gains. 2. of relationships with employees or major customers, loss of faith in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of August 13, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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