24/7 Real Media Leads Paid Search Category in 2006 Search Engine Marketing Agency Constellation Report; Highly Regarded Analyst Firm Cites 24/7 Real Media's ''Impressive Capabilities,'' Global Presence and High Client Satisfaction.

NEW YORK -- For the second time in a row, 24/7 Real Media (NASDAQ: TFSM), a leading global digital marketing company, has been identified as a top paid search marketing provider in JupiterResearch's 2006 Search Engine Marketing (SEM) Agency Constellation report. The report rated 24/7 Real Media highest in terms of overall business value and market suitability among the 15 search-specific and full-service firms profiled.

The 2006 SEM Agency Constellation report praised 24/7 Real Media's Decide DNA platform, saying 'Decide DNA, 24/7 Real Media's technology for management of search campaigns, revealed impressive capabilities, both in terms of bidding and tracking features. The strong tracking and reporting interfaces also find high favorability among 24/7 Real Media's clients... Given their strong technology, full-service agency model and international presence, the agency is well poised to manage campaigns of large marketers, especially those with multiple brands at a global level.'

"We are proud that JupiterResearch has once again recognized 24/7 Real Media as the top paid search provider based on our technology, expertise, global presence, breadth of offerings, customer satisfaction and overall business strategy," said David J. Moore, Chairman and CEO of 24/7 Real Media. "The Constellation report's findings validate the effort we've put into developing the industry's most robust search platform, expanding our international presence and building strong relationships with the world's top search engines. As Search Engine Marketing continues to drive the growth of the entire industry, 24/7 Real Media will continue to introduce innovative solutions to help marketers realize greater ROI from their SEM dollars."

A recent JupiterResearch report(1) predicts that search advertising spending will grow 24 percent to $6.5 billion, or 41 percent of total online spending in 2006, and will increase to 43 percent of online spending in 2011.

To capitalize on this trend, 24/7 Real Media recently released Decide DNA 6, the latest version of its award-winning SEM platform, into the marketplace. The platform helps search marketers such as MLB.com more efficiently automate, streamline and manage the entire campaign management process. The highly flexible and scalable platform also ensures greater continuity and revenue generating potential of SEM campaigns by quickly adapting to the constant flow of new features and technology requirements introduced by major search, content and shopping engines worldwide.

"24/7 Real Media has helped us get a better handle on our SEM operations, turning our search marketing efforts into a consistent revenue stream," said Darnel J. Moore, Senior Manager - Search and Affiliates, MLB.com. "We're very pleased with the results we've achieved with 24/7 Real Media's services and its Decide DNA technology, which is why we've made search a more critical component of our overall marketing mix."

24/7 Real Media is the only search marketing provider with a robust presence in all major global markets, including the United States, Canada, the United Kingdom, Japan, Australia, Germany, France and Spain. As announced in its Q2 2006 earnings call last week, 24/7 Real Media has begun to sign on a number of large, global search clients. The company also disclosed that its K.K. 24-7 Search SEM joint venture with Dentsu, the largest and most prestigious advertising company in Japan, attained profitability one quarter ahead of schedule. The joint venture uses Decide DNA technology to power SEM campaigns for Dentsu's more than 6,000 clients and the broader Japanese market.

"24/7 Real Media's second consecutive rating as the top paid search provider in JupiterResearch's SEM Agency Constellation report helps us solidify our leadership position in the Japanese search marketplace as we seek to expand our presence throughout the region," said Jae Woo Chung, president of K.K. 24-7 Search.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. is a leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, and to achieve transparency and greater ROI. Using its award winning ad serving, targeting, tracking, and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and Asia Pacific.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, regulatory risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of August 10, 2006. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

(1)JupiterResearch: "US Online Advertising Forecast, 2006 to 2011;" July 2006