24/7 Real Media Launches Open Advertiser 2.3; New Version Offers More Standard Reports Than Any Other Ad Server.Business Editors NEW YORK--(BUSINESS WIRE)--Sept. 18, 2003 24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today introduced the newest version of its comprehensive Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and prospect management tool for advertisers and agencies, Open Advertiser(TM) 2.3. This latest version of Open Advertiser 2.3 offers the most comprehensive set of standard reports - more than any other ad server. Among the outstanding new features in this version that empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems advertisers to evaluate ad campaigns so they can adapt ads and improve campaign results rapidly are: -- Expanded ability to calculate ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). on different buy models including Cost per Acquisition (CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. ) and flat rate; -- New set of ROI reports to better measure effectiveness of advertising campaigns; -- XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. Report API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. which allows users to create queries in other applications that access Open Advertiser report data; -- Ability to directly export all reports into Excel making it easier to include and manipulate other data in order to provide more sophisticated analysis of costs and ROI; and -- New user interface improves ease of use that is also consistent with Open AdStream(R) and Open Insight. Tony Schmitz, president - technology solutions worldwide of 24/7 Real Media, Inc., said, "With Open Advertiser 2.3, we have delivered to advertisers and agencies the most useful array of reports analyzing the effectiveness of their ad campaigns available today. These new reports allow users to quickly determine the most effective media placements, optimizing ROI and reducing campaign costs. Combined with our Open AdStream ad serving technology, advertisers and agencies now have the information they need to make lightning fast changes in their campaigns." Schmitz continued, "We have worked with advertisers and agencies to identify the features they need most and how to incorporate them into Open Advertiser. Once again, we have delivered the features we have promised and delivered them on time. We are already working to discover and implement new improvements and to ensure that Open Advertiser is continually enhanced to provide the most useful information to advertisers and agencies." About 24/7 Real Media, Inc. 24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point Noun 1. starting point - earliest limiting point terminus a quo commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com. Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment 1. A reduction in a company's stated capital. 2. The total capital that is less than the par value of the company's capital stock. Notes: 1. This is usually reduced because of poorly estimated losses or gains. 2. of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of September 18, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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