24/7 Real Media Launches Enhanced Version of Open AdStream Ad Server and New Contract Management Module.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Contract Management Workflow, Campaign Prioritization and Yield Management Features Enable Publishers to Generate Increased Revenue 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today unveiled the latest version of its ad serving technology, Open AdStream(R) version 5.8, and a new Contract Management Module - both designed to improve productivity and profitability for online publishers. The new offerings were announced at the AdTech05 conference in San Francisco (Booth# 505). "Open AdStream 5.8 and the new Contract Management Module underscore The underscore character (_) is often used to make file, field and variable names more readable when blank spaces are not allowed. For example, NOVEL_1A.DOC, FIRST_NAME and Start_Routine. (character) underscore - _, ASCII 95. our ongoing commitment to streamline publishers' ad operations so they can increase profits," said David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Moore, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 24/7 Real Media. "24/7 Real Media's unique position in operating of one of the largest global ad networks allows us to more quickly identify the changing market trends and build tools to help publishers to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. them." The Contract Management Module, which integrates into Open AdStream v.5.8, will help publishers manage campaigns more efficiently and improve the productivity of ad operations and sales by decreasing redundant data entry by ad traffickers. It also speeds time to market - from the initial pitch to the campaign going live - by automating key sales processes A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. and approvals within the insertion order process. The Contract Management Module and Open AdStream v5.8 are currently available in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . 24/7 Real Media's Open AdStream offers a comprehensive platform for ad management, including ad sales workflow, ad serving, targeting, and tracking that generates increased revenue and profits for publishers and advertisers while reducing technology costs. Open AdStream is the only solution on the market that seamlessly combines ad management, behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. and analytics to increase operational efficiency while providing a comprehensive view of visitor behavior. With new features such as campaign prioritization and yield management, this latest version of Open AdStream Central will help publishers maximize the value of every ad served. Open AdStream currently serves more than 200 billion ad impressions per month. With Open AdStream v5.8 and the new Contract Management Module, publishers will receive robust real-time campaign management, campaign optimization and inventory control functionality, plus the added benefit of the following new features and enhancements: --Contract Management Module - A fully integrated workflow tool that helps ad sales organizations create, package and manage all online ad buys by automating orders from the initial proposal stage through billing. The module processes new customers, tracks orders, manages inventory and improves sales forecasting Sales forecast A key input to a firm's financial planning process. External sales forecasts are based on historical experience, statistical analysis, and consideration of various macroeconomic factors. to predict revenue trends faster. --Campaign Prioritization and Yield Management - To maximize the value of every ad served, Open AdStream v5.8 adds a comprehensive campaign prioritization feature that ensures higher value campaigns will have priority over lower value campaigns. It also gives publishers the flexibility to set campaign priorities manually or automatically, allowing them to better manage their campaigns for maximum revenue. For publishers wanting to free additional ad operations resources, yield management and prioritization can be automated. The Yield Management optimizer can be switched on to determine the optimal campaign priority by calculating a campaign's potential revenue. --Creative Management - An optimized process now speeds creation, modification and copying of creatives in Open AdStream, reduces the amount of time that publishers or ad traffickers spend troubleshooting and managing creative content. --Search Term Enhancements - Search term campaign scheduling can be complex. Open AdStream 5.8 improves inventory management, scheduling and targeting of keyword-based campaigns by allowing the creation of search term clusters. "No other company has an ad management system with integrated contract management, yield management, behavioral targeting and analytics," added Jeff Marcus, chief technology officer of 24/7 Real Media. "Open AdStream 5.8 demonstrates 24/7 Real Media's continued innovation of the most reliable and scalable advertising technology." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Dave Wrieden, executive director - sales at Accuweather, "The new prioritization and yield management features will have a major positive impact on our bottom line." About 24/7 Real Media, Inc. 24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow. Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the potential for impairment Impairment 1. A reduction in a company's stated capital. 2. The total capital that is less than the par value of the company's capital stock. Notes: 1. This is usually reduced because of poorly estimated losses or gains. 2. of relationships with employees or major customers, loss of faith in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , international risks, regulatory risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of April 25, 2005. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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