24/7 Real Media Joins Russell 3000 Index; Index Membership is Going into Effect Immediately.

NEW YORK -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that it was named as a member of the Russell 3000(R) Index. The Frank Russell Co. reconstituted the broad market index June 25, 2004. Index membership went into effect as of June 28, 2004 and will remain in place for one year. Membership in the Russell 3000 means automatic inclusion in either the large-cap Russell 1000(R) Index or small-cap Russell 2000(R) Index.

Chairman and Chief Executive Officer David J. Moore said, "24/7 Real Media's admission to membership in the Russell 3000 is testimony to the company's progress in the past few years. 24/7 Real Media has successfully refocused the company on its core strengths and is reaping the benefits of being a leader in the online marketing industry. We look forward to building upon this progress."

Membership in Russell's 21 U.S. equity indexes is determined primarily by market capitalization rankings and style attributes. Russell indexes are widely used by managers of index funds and as benchmarks for both passive and active investment strategies. About $250 billion is invested in index funds, based on Russell's indexes. Investment managers that oversee these funds purchase shares of member stocks, according to each company's weighting in the particular index.

Annual reconstitution of the Russell indexes captures the 3,000 largest U.S. stocks as of the end of the month of May, ranking them by total market capitalization to create the Russell 3000. The largest 1,000 companies in the ranking comprise the Russell 1000 Index while the remaining 2,000 companies become the widely used Russell 2000 Index.

About 24/7 Real Media, Inc.

24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com.

24/7 Real Media: Delivering Today, Defining Tomorrow.

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of June 28, 2004 The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.