24/7 Real Media Introduces Open AdStream for Vertical Network Management.Provides Ease of Management and Greater Control for Network Operators NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new application for its Open AdStream([R]) ad management platform to provide more control for vertical network owners across every site they operate. Open AdStream can be used for total network management, with the tools and features needed to enable strong network and revenue growth. Open AdStream provides effective internal controls that enable the efficient management of affiliate sites, offering real-time updates on campaign status and greater control and transparency for both vertical network owners and publishers, for effective ad delivery. Network managers at companies such as Hola Networks, Godengo and United Online Media Group are now taking advantage of Open AdStream's capabilities for this purpose. "We use Open AdStream to consolidate our properties and our 50 million members into a single audience," said Jeremy Helfand, Executive Vice President and Chief Sales Officer, United Online Media Group. "Its intuitive technology allows us to run individual site advertising programs while maintaining an effective system for cross-property buys. With Open AdStream, we can access scheduling, targeting, optimization, and reporting capabilities uniquely suited to our properties." Affiliate sites can also use Open AdStream to determine which advertisements are delivered to their Web pages, with robust information fields and controls to help categorize cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat and measure they payout. They have the ability to accept and decline ads with ease, see any given report regardless of location, and gain access to specific subsets of information. Ultimately this efficiency enables the owner to focus resources and energy on running a successful network and gaining revenue. Vertical networks can also utilize the recently introduced MultiSite feature, which provides access controls to streamline management for networks with decentralized de·cen·tral·ize v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es v.tr. 1. To distribute the administrative functions or powers of (a central authority) among several local authorities. trafficking. "As the most comprehensive ad management system available today, using Open AdStream for vertical network management provides an enormous benefit to vertical network owners and Web site publishers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. enhanced control and flexibility over their sites," said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. "Open AdStream gives network operators an all-in-one tool for managing revenue and combining feature sets to operate their business more effectively." Open AdStream is 24/7 Real Media's proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. with a world-class management platform, delivering all digital formats across all digital platforms. For more information on 24/7 Real Media and Open AdStream for vertical networks, visit www.247realmedia.com. About 24/7 Real Media, Inc. 24/7 Real Media, Inc. a WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com. 24/7 Real Media: The Science of Digital Marketing. 24/7 Real Media is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org. |
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