24/7 Real Media Expands Its Streaming Video Advertising Capabilities with New, Network Wide ``Intermercial'' Ad Unit; Intermercials Complement 24/7's Interactive TV and Online Video Delivery Offerings.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- 24/7 Becomes Exclusive Third-Party Sales Rep for New Ad-Based Online Game, Ad-DictionTV.com To meet growing demand for more targeted and effective digital advertising solutions, interactive marketing and technology pioneer 24/7 Real Media, Inc. (Nasdaq: TFSM) today announced expanded capabilities to deliver video-based ads through a new advertising unit and Web network dedicated to "Intermercials" - short, full-page, rich-media ads displayed within the active browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used window while the user navigates between Web pages or sites. In addition, the company also announced an exclusive ad sales relationship with Ad-DictionTV.com - an innovative online trivia game that rewards players for viewing video ads. These two new offerings build upon 24/7 Real Media's existing video-related services, including serving ads to more than 2.7 million interactive television households in the UK, and traditional video ad delivery via the company's Open AdStream(R) platform. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a study conducted earlier this year by the Online Publishers Association(1) , of the 70 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. who said they had seen a video advertisement online, 44 percent said they had taken some kind of action as a result of seeing that ad: going to the advertiser's site, visiting a brick-and-mortar store to see the product, buying the product or purchasing a subscription. "Video is the future of digital advertising - no other advertising vehicle combines the sight, sound and motion of television ads with the interactivity, targeting and measurability of the Internet," said David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Moore, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 24/7 Real Media. Moore continues, "Consumer demand for high-quality broadband video content is creating extraordinary new opportunities for online advertisers, and 24/7 Real Media will continue to create innovative video-based products and services that empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems advertisers to take full advantage of this exciting medium." Unlike pop-ups, pop-unders and interstitials, 24/7 Real Media's Intermercials are served within the user's current active browser window, with the persistent header (1) In a disk or tape file, a set of data that resides permanently at the beginning. It may be used for identification only (type of file, date of last update, etc.), or it may describe the structural layout of the contents, as is common with many document and database formats. , look and feel of the destination site, so as to not disrupt the user experience. By making the advertisement the sole focus of the page, it eliminates other visual distractions and ensures that ads are viewed. 24/7 Real Media's new 24/7 Web Alliance Intermercial Network is the only network delivering this persistent experience. The 24/7 Web Alliance Intermercial Network can deliver Intermercials to a single site, across one of 16 content channels or throughout 24/7 Real Media's network of more than 850 sites, extending a campaign's reach while offering the same targeting capabilities of in-page ad units. 24/7 Real Media's Intermercials support both Flash and video, enabling advertisers to maximize the value of existing dynamic visual assets. "Intermercials are a more engaging and less intrusive in·tru·sive adj. 1. Intruding or tending to intrude. 2. Geology Of or relating to igneous rock that is forced while molten into cracks or between other layers of rock. 3. Linguistics Epenthetic. alternative to pop-ups and pop-unders for both advertisers and consumers," said Steven Goldberg, vice president of business development at 24/7 Real Media. "The short, dynamic format will encourage advertisers to be much more creative in their content and message delivery, which we believe will build stronger consumer brand awareness and relationships." Building upon its Intermercials offering, 24/7 Real Media announced that it is now the exclusive third-party sales representative for Ad-DictionTV.com, the fun and addicting online game where video-based ads serve as the primary focus of the game. By requiring players to closely watch a variety of ads in order to correctly answer trivia questions, Ad-DictionTV.com offers advertisers guaranteed viewers and unprecedented branding and sponsorship opportunities. The game will officially launch later this year. About 24/7 Real Media, Inc. 24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow. Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or . Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the potential for impairment Impairment 1. A reduction in a company's stated capital. 2. The total capital that is less than the par value of the company's capital stock. Notes: 1. This is usually reduced because of poorly estimated losses or gains. 2. of relationships with employees or major customers, loss of faith in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , international risks, regulatory risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of September 27, 2005. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. (1)"Drivers & Barriers To Online Video Viewing," Online Publishers Association, February 8, 2005 |
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