24/7 Real Media Europe Signs Reseller Partnership with Anemone to Market Open AdStream and Insight XE in Greece, Turkey, Cyprus and the Balkan Countries.

PARIS -- 24/7 Real Media Europe, a division of 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that Anemone (www.anemone.gr), the leading company in Greece for interactive marketing technologies and services, has signed an exclusive reseller agreement to market 24/7 Real Media's Open AdStream(R) ad serving solutions and Insight XE(TM) Web analytics solution, in Greece, Turkey, Cyprus and the Balkan countries.

Anemone, based in Athens, offers partnerships with leading interactive marketing technology companies, which, in combination with know-how and expertise, provide organizations with the best services in the market. Anemone was founded in 2004 by dedicated and passionate interactive marketing services professionals, who served on the board of directors of IAB Hellas, the Greek Interactive Advertising Bureau, an association dedicated to building and sustaining momentum for the interactive media and marketing industry.

Greece, Turkey, Cyprus and The Balkan Countries are formidable in size and Internet opportunities. Louis Hatzis, managing director of Anemone, is proud to point out that these fast-growing regions have enthusiastically adopted interactive marketing. Web publishers and advertisers in many of these countries have seen the importance of understanding the behavior of their Internet audience and targeting them quickly and effectively. They are finally paying more attention to advertising potential and seeking the best solutions for managing their Web site advertising.

Mr. Hatzis said, "We are very happy to work with 24/7 Real Media and eagerly anticipate reselling Open AdStream and Insight XE, which are reputed to be the best technologies in the world. Open AdStream is the premier ad serving solution for managing ad campaigns to produce the best return on investment. With Insight XE, publishers and advertisers in these countries now have access to the most accurate audience data on the market and to a powerful behavioral analysis tool, which can be used to improve their online advertising results."

John Piccone, technology sales director, 24/7 Real Media Europe, said: "We are pleased to join forces with Anemone in offering Open AdStream and Insight XE in its region. These countries are emerging as excellent markets for interactive products and services and we pleased to offer publishers and advertisers in the region the advantages of Open AdStream and Insight XE."

Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placement across their entire Web site. Open AdStream makes possible effective and efficient management of ad inventory and the delivery of targeted campaigns. Insight XE is a powerful, flexible next generation Web Analytics solution that helps organizations measure, analyze and understand the behavior of visitors to their Web sites.

About Anemone

Anemone provides advertisers, agencies and publishers with technology, email, research, and search solutions to meet their online marketing needs. Combining technology and interactive marketing expertise, Anemone centralizes planning, execution, tracking and reporting for online media campaigns.

Some of Anemone's clients are OMD, Initiative, Zenith Media, Unilever, Nissan, McDonalds, ING, Globo Technologies and Ideal Systems. More information: www.anemone.gr.

About 24/7 Real Media Europe

24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com.

24/7 Real Media: Delivering Today. Defining Tomorrow.

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of August 31, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.