24/7 Real Media Appoints Matt Kain to Senior Vice President, North American Search.

NEW YORK -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced the appointment of Matt Kain to senior vice president of its North American search division. In his new capacity, Mr. Kain will oversee the entire North American staff of 24/7 Search, and help spearhead the company's broader efforts to continue building on its leadership position in the global search engine marketing industry with a particular emphasis on the U.S. market.

Mr. Kain formerly served as general manager at Decide Interactive, the search engine marketing firm acquired by 24/7 Real Media in August 2004. Over the past three years, he successfully managed the sales, client service and production teams utilizing Decide Interactive's critically acclaimed Decide DNA system to deliver managed search marketing services to leading global advertisers.

"Matt's extensive experience in search engine marketing, strong relationships with the major search engines and proven leadership skills, make him the ideal person to drive the continued expansion of our North American search business," said David J. Moore, chairman and CEO of 24/7 Real Media. "We are confident that Matt's successful track record of working closely with our search clients and search partners will enable him to build on the positive momentum we have generated since our acquisition of Decide last year, and help ensure the continued rapid growth of the 24/7 Search business."

Mr. Kain's key accomplishments include helping Decide Interactive to significantly increase its revenues in Australia, as well as introduce new products and develop many of the optimization strategies currently utilized by 24/7 Search. In addition, he played a strategic role in helping Decide establish its U.S. business by designing the company's U.S. structure and business operations. Prior to working at Decide Interactive, Mr. Kain worked in online advertising sales for a leading financial Web site in the UK.

"Over the past several months, we have been devoting significant focus and efforts toward growing our 24/7 Search business," added Keith Lambert, president of 24/7 Real Media's search operations. "Our leadership position in the space was validated by Jupiter Research's Constellation study this past December, which deemed Decide DNA the 'most advanced bid management technology' in the marketplace. More recently, we demonstrated our reputation for ahead-of-the-curve innovation by becoming one of the first to integrate Google AdWords API into our search technology platform as a means of providing clients with faster, more efficient campaign management tools. In his new capacity, we are confident Matt will play a critical role in helping us to maintain our continued innovation and competitive advantages in the fast-changing search marketing space."

About 24/7 Real Media, Inc.

24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow.

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, regulatory risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of March 21, 2005. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.