24/7 Real Media Announces Release of Open Advertiser 2.5; Two Major European Agencies jom_com of Germany and Start Me Up of France Upgrade to Open Advertiser 2.5.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--Feb. 10, 2004 24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today introduced Open Advertiser 2.5, a new version of its ad management system which provides marketers and agencies deeper insight into the performance of their ad campaigns, so they can get better results from their Web advertising. Open Advertiser 2.5 gives marketers more information than ever before about how potential customers are interacting with their Web advertising. Revenue reports now contain detailed order information, enabling advertisers to better understand individual customer purchase behavior. Other reports enable advertisers to better optimize their online campaigns by calculating their cost per conversion, ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and other metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. critical to measuring the success of their campaigns. Additionally, Real Media Europe, a division of 24/7 Real Media, Inc, announced that jom_com GmbH, an affiliate of JOM Jaschke Operational Media GmbH, one of Germany's leading media and marketing agencies, has signed an agreement to license Real Media's Open Advertiser 2.5. Real Media Europe also announced that the French agency, Start Me Up, a Paris-based direct marketing and online communications agency, signed an agreement to use Open Advertiser 2.5. Real Media Europe explained that jom_com upgraded to the Open Advertiser 2.5 solution to enable it to take advantage of its advanced delivery and targeting options, as well as to have access to unprecedented detailed reporting. "Open Advertiser 2.5 makes possible optimized and detailed reporting," said Lars Krummland, account manager, media planning of jom_com. "We have access to important data such as unique viewers. We can also measure the real cost of a campaign and determine its return on investment. This enables us to optimize offline-campaigns in the online media even more efficiently." Harald R. Fortmann, managing director of Real Media Deutschland, said, "We are delighted that jom_com has become the first German customer of Open Advertiser 2.5. This contract shows that Real Media Europe introduces innovative products that help agencies work better with advertisers by giving them the right reporting tool to measure return on their advertising investments." Real Media Europe reported that Start Me Up upgraded to Open Advertiser 2.5 to take advantage of its ability to manage all of its clients' advertising campaigns in an efficient and effective manner. Denis Denis, king of Portugal: see Diniz. Boulet-Gercourt, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Start Me Up said, "Thanks to Open Advertiser we can offer our advertisers unprecedented unique user reporting including where user duplication duplication /du·pli·ca·tion/ (doo-pli-ka´shun) 1. the act or process of doubling, or the state of being doubled. 2. exists, either by Site or by Site Channel. Additionally the ability to track the return of investment of users by inserting dynamic costs has given us excellent insight into the value of specific audiences and the sites they visit." Christopher Wagner, CEO Europe, said, "Open Advertiser 2.5 gives marketers and agencies greater control in matching the right creative with the right prospect. Open Advertiser 2.5 demonstrates 24/7 Real Media's commitment to providing advertisers with superior tools that empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems them, helping them to understand the interaction between traffic and transactions and ultimately making it possible for them to get better results from their Web advertising." Open Advertiser is 24/7 Real Media's Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. management solution for advertisers and ad agencies, offering innovative targeting and reporting functionality, and ease of use -- all with a unique emphasis on brand and data protection. About 24/7 Real Media, Inc. 24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point Noun 1. starting point - earliest limiting point terminus a quo commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com. About jom_com GmbH JOM Jaschke Operational Media Gmbh and its New Media affiliate jom_com Gmbh provide consulting in media and marketing. JOM integrates an efficient and individual media mix using a variety of communications channels Also called a "circuit" or "line," it is a pathway over which data are transferred between remote devices. It may refer to the entire physical medium, such as a telephone line, optical fiber, coaxial cable or twisted wire pair, or, it may refer to one of several carrier frequencies for national accounts. Its competencies include strategic consulting for media, optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. of media, media buying, online consulting, campaign management, research and forecasting, sponsorship as well as regional marketing. jom_com offers an independent, objective consulting service Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" , using high-performance marketing and media tools to provide detailed and customer-specific reporting. About Start Me Up Start Me Up is a leading French agency for advertising, online communications and direct marketing. Start Me Up's digital marketing expertise covers the design of Web sites and the design and management of online campaigns, including offering tracking data for better optimization. Founded in 1999, Start Me Up has 30 employees. Its clients are drawn primarily from the banking and credit industries. Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment 1. A reduction in a company's stated capital. 2. The total capital that is less than the par value of the company's capital stock. Notes: 1. This is usually reduced because of poorly estimated losses or gains. 2. of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of February 10, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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