24/7 Real Media Announces Digital Advertising Deals with ntl and Telewest.LONDON -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that ntl and Telewest, two of Britain's largest digital television providers, have both agreed to use 24/7 Real Media as their exclusive ad sales representative and have selected 24/7 Real Media's Open AdStream(R) Central as the ad serving solution for campaigns directed to their digital TV subscribers that access interactive media. More than 2.4 million people subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; digital television services through ntl and Telewest cable operations, which enables them to play games, place bets and shop online as well as read news and chat through their television sets. Under the terms of the agreement, 24/7 Real Media will sell and serve the ads to these digital TV subscribers. The agreements are aimed at increasing advertising revenues as well as enhancing content for viewers. 24/7 Real Media's Open AdStream Central will set up, deliver and maintain the companies' ad campaigns. Open AdStream has extensive reporting functionality. ntl and Telewest can use the reporting to measure the success of individual campaigns. "We already have a long-standing relationship with 24/7 Real Media," said Ashley Grossman, head of advertising at ntl. "We have been using Open AdStream for some time and we are excited to extend our relationship to incorporate ad sales for our DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. initiatives. We are confident that 24/7 Real Media is the right company to unlock the potential that exists for advertisers," he added. Richard Guest Richard Guest (born August 14,1967) is an artist and short story author. Educated at the Slade School of Art 1986-1990, he began his writing career with two operas, The Swiss Admiral's Trousers (1986) and The Maginot Line , manager of Premium TV services at Telewest, "Having reached critical mass, there's a real opportunity to grow the advertising business on digital cable TV. The deal with 24/7 Real Media is a natural extension to the existing technology relationship and leverages 24/7 Real Media's muscle in online sales." "As the publishing world comes up with new media platforms, it is up to companies such as 24/7 Real Media to be in the vanguard Vanguard Any of three unmanned U.S. experimental satellites. Vanguard I (1958), the second U.S. satellite placed in orbit around Earth (after Explorer 1), was a tiny 3.25-lb (1.47-kg) sphere with two radio transmitters. of innovation," said Tim Brown Timothy Donell Brown (born July 22, 1966) is a retired wide receiver, who played in the National Football League. He spent sixteen years with the Oakland Raiders, during which he established himself as one of the League's most prolific wide receivers. , UK managing director at 24/7 Real Media. "Digital cable TV market is a fast growing market with a huge potential exclusive audience for advertisers to target." About ntl --ntl Incorporated (NASDAQ: NTLI) offers a wide range of communications and entertainment services to residential and business customers throughout the UK and Ireland. --ntl is the UK's largest cable company and leading broadband supplier with over one million broadband customers and 3 million residential customers. --ntl's fibre-optic broadband network can service 7.8 million homes in the UK including London, Manchester, Nottingham, Oxford, Cambridge, Cardiff, Glasgow and Belfast. About Telewest Telewest, the broadband communications and media group, currently passes and markets to 4.7 million homes and provides multi-channel television, telephone and internet services to 1.75 million residential customers and 3.45 million revenue generating units*. Telewest Business, the company's business division, supplies broadband communications to the public and private sector markets. Its content division, Flextech, is the BBC's partner in UKTV UKTV United Kindom Television (TV channel) . Together they are the largest supplier of basic channels to the UK pay-TV market with a portfolio that combines wholly owned and managed channels, including the nine joint venture channels with the BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. . For further information go to http://mediacentre.telewest.co.uk *Revenue generating units (RGUs) represent total aggregate subscribers to our television, telephony Meaning "sound over distance," it refers to electronically transmitting the human voice. In the beginning, telephony dealt only with analog signals in the circuit-switched networks of the telephone companies. and broadband services See broadband and broadband service provider. (e.g. a single triple-service subscriber would equal three RGUs.) About 24/7 Real Media UK 24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.co.uk. 24/7 Real Media: Delivering Today, Defining Tomorrow. Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment 1. A reduction in a company's stated capital. 2. The total capital that is less than the par value of the company's capital stock. Notes: 1. This is usually reduced because of poorly estimated losses or gains. 2. of relationships with employees or major customers, loss of faith in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of September 28, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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