24/7 Real Media Adds MultiSite Functionality to Open AdStream for Enhanced Management and Flexibility.Publishers Now Can Manage Multiple Web Sites in One Simple Interface; Customized to Reflect their Business Framework NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- 24/7 Real Media Inc., the leading global digital marketing company, today announced new MultiSite functionality for Open AdStream([R]) that delivers easier trafficking, reporting and inventory access to publishers operating multiple sites. This enhanced platform enables Web publishers with multiple accounts to simplify management and increase flexibility while taking advantage of the powerful and robust ad delivery functionality of Open AdStream. The new MultiSite features provide access controls and organizational means designed to streamline ad operations and visibility. Publishers can tailor their ad management and reporting to reflect their business hierarchies and organizational structure  This article has no lead section.To comply with Wikipedia's lead section guidelines, one should be written. , while maintaining appropriate permissions access for all ad operations personnel. Publishers are now able to customize the organization of their sites into different hierarchical groups on the intuitive Open AdStream interface based on any category, such as geography, domain name or vertical market. For example, a publisher with multiple local news sites based throughout the country can access all of them with one login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on. , and arrange by the regions of its choice to evaluate results and formulate plans. "This upgrade is the latest example of 24/7's commitment to designing solutions that simplify ad management for publishers while addressing the complex demands and structures of their business," said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. "The new MultiSite functionality gives publishers unprecedented control of management and reporting to ensure optimal revenue generation across all of their sites." Open AdStream is 24/7 Real Media's proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. with a world-class management platform, delivering all digital formats across all digital platforms. For more information on 24/7 Real Media and Open AdStream with MultiSite functionality, visit www.247realmedia.com. About 24/7 Real Media, Inc. 24/7 Real Media, Inc. a WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com. 24/7 Real Media: The Science of Digital Marketing. 24/7 Real Media is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org. |
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