24/7 Real Media Acquires VFlash Assets; Company's Stable of Integrated Media Solutions Greatly Enhanced Strategic International Investor Invests in 24/7 Real Media.Business and Technology Editors NEW YORK--(BUSINESS WIRE)--Sept. 19, 2002 24/7 Real Media, Inc. (Nasdaq: TFSM), a leader in interactive marketing, today announced the acquisition of certain assets of VFlash d/b/a NowMarketing, a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based marketing services firm ("NowMarketing"). The acquisition will significantly enhance 24/7 Real Media's ability to offer integrated media solutions to their clients who want to take advantage of the Internet's dynamic, real-time characteristics - especially as pertains to driving customer acquisition through promotions. The acquisition is expected to be neutral to 24/7 Real Media's earnings in FY2002 and accretive to earnings in FY2003. In conjunction with the acquisition, Now Marketing's ultimate parent, Elron Electronic Industries Ltd. (NASDAQ: ELRN), as well as an investor associated with Elron, will together make a $1.25 million dollar direct investment into 24/7 Real Media. Elron is an Israeli-based, high-tech operating holding company, which over the past 40 years has built successful technology companies. "We're especially excited about this acquisition for our customers across each of our business units," said David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Moore, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 24/7 Real Media. "The NowMarketing product lines fit hand-in-glove with our iPromotions model, which is already a proven winner in multiple verticals. This should have a favorable fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. impact on that unit's ability to deliver for our marketer and publisher clients." NowMarketing's three core products/business lines will integrate with 24/7 Real Media's products and also with its industry leading ad serving software, Open AdStream: - Vflash Messenger is a fully branded e-messaging desktop application that creates an active communication channel for companies looking to strengthen and enhance consumer and business-to-business relationships, as well as those looking for an Internet communication solution. - NowBox is a customized desktop communication channel that provides users with quality real-time content that they choose to receive. NowBox provides back-end reporting including measurable data on: total message views/unique message views, total message clicks and other user interaction statistics and clustering. - Interactive CD composition and production experience offers an offline alternative to high bandwidth content delivery and is used extensively by large promotional marketers. Direct marketers have also discovered interactive CD's to increase direct mail response rates exponentially while having low delivery costs. Some of the major clients using these products include: Blockbuster, NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Coca-Cola, Ford, Revlon, McDonald's, Clear Channel, DDB Worldwide  The of this article or section may be compromised by "weasel words".You can help Wikipedia by removing weasel words. Communications Group. About NowMarketing NowMarketing is a New York based marketing professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm established in January 2000 to take advantage of the dynamic, real-time characteristics of the Internet and to address the need for a suite of highly targeted, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales solutions. The company's objective is to provide marketing communication solutions to create an instantaneous in·stan·ta·ne·ous adj. 1. Occurring or completed without perceptible delay: Relief was instantaneous. 2. , opt-in and consumer-initiated path between marketers and their target audience. NowMarketing's services enable efficient and measurable direct response campaigns that strengthen and enhance customer relationships by facilitating a positive feedback loop to the marketer. NowMarketing is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Elbit Ltd., which in turn is a wholly-owned subsidiary of an Israeli-based, high technology operating holding company, Elron Electronics Industries Ltd. Elron, listed on the NASDAQ Stock Exchange (NASDAQ: ELRN), is a high technology operating holding company. Its holdings are primarily concentrated in the fields of defense electronics, information technology (IT) software products and services, communication, medical devices and semiconductors. About 24/7 Real Media, Inc. 24/7 Real Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue. Our products and services include: Internet ad serving technology, online media representation, integrated marketing solutions comprised of network and site specific advertising, online promotions and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . For more information, please visit our Web site: www.247realmedia.com. Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in the most recent quarterly report and other filings with the Securities and Exchange Commission made by the companies named herein. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion