24/7 Real Media's Open Adstream Ad Serving Platform Signs Multi-Year Agreement with Health Forum, Website Publishing Subsidiary of the American Hospital Association.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--Sept. 10, 2003 24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that Health Forum, which provides communications, information, education and research products and services to health care providers and community leaders, has signed a two-year agreement that makes 24/7 Real Media's Open AdStream(R) Central its exclusive ad serving solution. The Health Forum Network is an American Hospital Association American Hospital Association (AHA), n.pr a nonprofit national organization of individuals, institutions, and organizations engaged in direct patient care. The association works to promote the improvement of health care services. company that links over 10 sites that provide information to senior and department management at hospitals, suppliers and payers. These sites represent a consortium of each of their magazine Web versions produced by Health Forum and the AHA AHA American Heart Association; American Hospital Association. that serves healthcare providers and administrators, and are visited more than 3.5 million times per year. The Company explained that Health Forum initiated ad serving with 24/7 Real Media's Open AdStream based on the company's confidence in the technology's ability to meet its ad serving needs. Randy Knotts, national sales manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → , Electronic Media Division of American Hospital Association, said: "This is our first venture into providing advertising on Health Forum's site. We believe that advertising will provide useful information to our audiences and help the Health Forum to support and expand its activities. We appreciated the excellent training and support 24/7 Real Media provided while we got the system up and running." Thomas Capato, 24/7 Real Media's senior vice president of technology sales, said: "Health Forum chose Open AdStream to provide its ad serving technology because of its robust ad targeting capability. The 24/7 Real Media team communicated to management how they can use ad serving technology to meet its users needs most effectively and efficiently." Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire Web sites. Among 24/7 Real Media's Open AdStream clients are Weather.com, FoxNews, Jupiter Media and Forbes.com. About Health Forum/AHA: Health Forum/AHA packages news, data, opinions, attitudes and ideas into digestible digestible having the quality of being able to be digested. digestible energy the proportion of the potential energy in a feed which is in fact digested. digestible protein see digestible protein. and accessible formats. Through print and electronic media, data products, leadership conferences, and Fellowship programs, Health Forum/AHA provides the means for health care executives and community leaders to identify and achieve their personal and organizational goals. About 24/7 Real Media, Inc. 24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point Noun 1. starting point - earliest limiting point terminus a quo commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com. Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or . Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment 1. A reduction in a company's stated capital. 2. The total capital that is less than the par value of the company's capital stock. Notes: 1. This is usually reduced because of poorly estimated losses or gains. 2. of relationships with employees or major customers, loss of faith in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of September 10, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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